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Phil Hendrix Location Epicenter of Mobile Innovation 2010 GigaOM Pro Report

Phil Hendrix Location Epicenter of Mobile Innovation 2010 GigaOM Pro Report



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Published by The GigaOM Network

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Categories:Business/Law, Finance
Published by: The GigaOM Network on Feb 09, 2010
Copyright:Attribution Non-commercial


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Location ±the Epicenter of Mobile Innovation in 2010
Forces Unleashing a New Generation of Location-based Services
Dr. Phil Hendrix, immr
PRO.GIGAOM.COMFebruary 2010
Location ±the Epicenter of Mobile Innovation
The convergence of technology, competition, investment and social media isunleashing location-based innovation and fueling an enormous wave of newlocation-based services.
Leading incumbent providers are losing their grip on geodata and digital maps.Tectonic shifts are (i) making geodata "free"; (ii) improving the level of detail andaccuracy of geodata; and (iii) enhancing the variety, richness and usefulness of mapsand geodata. Efforts by Google, OpenStreetMap and other new players areexpanding access to low-cost, even free, geodata while crowd sourcing and otherefforts are simultaneously increasing accuracy, detail and fidelity. Just beginning toappear in commercial applications, 3D geodata will enable new location-basedapplications in much the same way that early maps opened up new routes andnavigation.
Once limited to imprecise, "locked-down" location information from mobileoperators, developers can now choose from an array of methods and providers tolocate users more quickly, with greater precision and at a lower cost. Viewed as a fallback option, Cell-ID has lost ground as Wi-Fi positioning and GPS have becomeincreasingly ubiquitous.
Sensors andReaders onMobileDevices
Equipped with a growing array of sophisticated sensors, mobile phones aremorphing into devices that connect users to places, other individuals and location-specific content in new and compelling ways. With imaging (more commonly knownas camera phones), proximity, motion and orientation sensors, mobile devices areenabling a whole new class of location-centered services, many of which rely onvisual capabilities.
Source: Dr. Phil Hendrix, immr
PRO.GIGAOM.COMFebruary 2010
Location ±the Epicenter of Mobile Innovation
ObjectRecognitionandVisual Search
Leveraging camera phones, object recognition on mobile devices will be regarded asone of the most significant developments of the decade. Given its ease of use andintuitiveness, one application in particular -Visual Search -will soon come todominate search on mobile devices. Google aspires to hyperlink "any recognizableobject, text string, logo, face, etc. with multimedia information." With keyacquisitions and significant R&D, Google is building the next generation searchengine for mobile devices using object and image recognition.
Bar CodesandQR Codes
The ability to scan bar codes -both 1D and 2d versions, such as QR codes -withcamera phones will revolutionize the way in which individuals obtain information,shop and more generally experience places. Although bar codes are commonlyassociated with buying products, the potential applications of bar codes and QRcodes are wide ranging. Creative campaigns, compelling offers and industry effortsare boosting awareness, adoption and utilization of QR codes by consumers andbusinesses alike. The open-source model is likely to win out over the closed,publisher-managed model.
Geotagging is becoming increasingly automated, increasing the amount andaccessibility of posts, images and other user-generated content. Automaticgeotagging will (i) rapidly increase the frequency with which users add "location" totheir social data; (ii) dramatically expand the volume of location-specific informationproduced; and (iii) intensify the need and create significant new opportunities forsolutions that help individuals filter, find, access and leverage timely, location-specific content.
Source: Dr. Phil Hendrix, immr

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