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TuggeranongCommunityCouncil
Conversations with the Community
A draft communication strategyfor committee consideration2009/10
Conversations with the Community - DRAFT - prepared by Donna Smail
Contents
Background ................................................................................................. 3Context ........................................................................................................ 3Strategic issue and opportunity ............................................................... 3 Tuggeranong Community Council objectives ............................................... 3Primary aims ............................................................................................ 3Community alignment .............................................................................. 4Government alignment ............................................................................ 4 Target audiences ......................................................................................... 4Primary ..................................................................................................... 4Secondary ................................................................................................ 4Stakeholders ................................................................................................ 5Primary ..................................................................................................... 5Secondary ................................................................................................ 5Research and analysis ................................................................................. 5Communication aim ..................................................................................... 6Communication objectives .......................................................................... 6Key messages .............................................................................................. 6Primary message ..................................................................................... 6Secondary messages ............................................................................... 6Message style, voice, tone and approach .................................................... 7Risk assessment and management ............................................................. 7Strategic approach – short term quick wins ................................................. 8Strategic approach – medium term ........................................................... 10Strategic approach – long term ................................................................. 12Critical brand, legal or other mandatory considerations ............................13Key issues and comments ......................................................................... 13Evaluation and reporting of outcomes ....................................................... 13Attachments .............................................................................................. 13
NOTE: all the contents outlined in this draft strategy are forconsideration, redrafting and are pending approval by the TCCcommittee
A communication strategy for the Tuggeranong Community Council2/13NOTE: all the contents outlined in this draft strategy are for consideration, redrafting andare pending approval by the TCC committee
Conversations with the Community - DRAFT - prepared by Donna Smail
Background
Further input/corrections required from TCCcommittee/membership
The Tuggeranong Community Council (TCC) was set up to represent theview of the residents of the Tuggeranong Valley. The TCC has worked for many years to achieve positive outcomes forresidents of the Tuggeranong Valley.In recent years, membership has dwindled leaving the residents of the Tuggeranong Valley depriving the community of a voice; an avenue todiscuss issues and share opinions.
Context
Strategic issue and opportunity
Further input/corrections required from TCCcommittee/membership
The TCC needs to consider this draft communication strategy in relation tothe TCCs overall strategic aims in line with the constitution, policies etc There are many aspects of this draft communication strategy that requireinput from the committee and members so that it is brought into line withthe TCCs overall strategic aims
Issue
How the TCC represents the views and issues of the community and howthe relationship should be developed in consultation with the community
Opportunity
This represents an opportunity to seek ways in which the TCC reinvigorates the Tuggeranong communities engagement and discussion.
Further input/corrections required from TCC committee
Tuggeranong Community Council objectives
Further input/corrections required from TCCcommittee/membership
Primary aims
•
Review how the TCC represents the views and issues of thecommunity
•
Concentrate on what is possible in the short term
•
Develop medium to long term aims of the TCC
A communication strategy for the Tuggeranong Community Council3/13NOTE: all the contents outlined in this draft strategy are for consideration, redrafting andare pending approval by the TCC committee
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