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Professor Richardson

Professor Richardson

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Published by bhavgifee

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Published by: bhavgifee on Feb 10, 2010
Copyright:Attribution Non-commercial


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Professor Richardson S E G M E N T A T I O N slide 1
Professor Richardson S E G M E N T A T I O N slide 2
Purpose of this section
1. Introduce the Concept of the MARKETING PLAN2. To Define Market Segmentation3. Present 4 types of market segmentation4. Aspects of the Canadian market5. Main types of segmentation in industrial markets
Professor Richardson S E G M E N T A T I O N slide 3
Baby Boomers & Chicken
Purpose of this discussion is to explain theadvantages of carefully watching how amarket segment acts as it becomes older You have to watch consumption trends andmatch this -
(eg. This is the wrong time to open asteak house)
Companies must plan constantlyand theplan must be based on an understanding of market trends and marketing segments”

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