Questionnaire

Name:

Age:

Profession:

Gender:
[Note: Please tick in the appropriate box/circle]

Q1) Which mall do you usually prefer to visit? ( 1= Least preferred and 5= Most preferred )

Nirmal Lifestyle 1 2 3 4 5

R mall 1 2 3 4 5

Eternity mall 1 2 3 4 5

Q2) How frequently do you visit a mall?

Nirmal Lifestyle R Mall Eternity Mall

Once a week
More than once a week
Once a month
Seldom
Q3) How much money do you usually spend at a mall?

(Rs.) Nirmal Lifestyle R Mall Eternity Mall

0-500

500-1000

1000-1500

1500-2000

2000<

Q4) How much time do you usually spend at a mall?

Nirmal Lifestyle R Mall Eternity Mall

Less than 1/2 hour

1/2- 1 hour

1-2 hours

Over 2 hours

Q5) What kind of activity do you associate with the term ‘mall’?

Nirmal lifestyle R Mall Eternity Mall

Shopping Center

Multiplex Theatres

Hangout Place

Any other, please

mention…
Q5) Please select the answer that best expresses how important you think the factor is to you in
selecting where to shop…. (1= Not at all Important and 5= Very Important)

Factors Nirmal Lifestyle R Mall Eternity Mall

Reputation/Popularity 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Value for money 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Quality of products 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Ambience/ Experience 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

People and service 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Fast checkout 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Close to where you 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

live

Courteous & 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
friendly
Employee

Offer coupons in any 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

advertisement

Movie Halls 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Convenience 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
of parking

Popular Brand 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Outlets

Q6) Please rate the following factors related to ambience – looks and interiors of a mall…..
(1=Poor and 5=Best)

Factors Nirmal Lifestyle R Mall Eternity Mall

Availability of open 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
space

Furniture & Décor 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Colors & 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Lighting

Layout of the place 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Comfort & Feel 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Sight-seeing 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
experience

Adequate 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Signboards

Other Entertainment 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
(Music,
TV, games, books,
etc.)
Q8) Please rate the following services rendered by the mall: (1=Poor and 5=Excellent)

Services Nirmal Lifestyle R Mall Eternity Mall

Security & Safety 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Ease of movement for 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

trolleys and baskets

Parking 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
In & Out

Hygiene & Sanitation 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Smoking Zone 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Mobile Charging Zone 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Complaint cell 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

First Aid Services 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Q9) Please rate the following services rendered to physically challenged persons: (1=Poor and
5=Excellent)

Services Nirmal Lifestyle R Mall Eternity Mall

Handicap Parking 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Spaces

Pavement Surfaces at 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
the entry and exit

Hygiene & Sanitation 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Personal Assistance 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Q10) Please rate the services offered by malls in respect to entertainment: (1=Poor and
5=Excellent)

Services Nirmal Lifestyle R Mall Eternity Mall

Gaming Zones for all 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

age groups

Movie Theatres 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

Promotional Events 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
like Fashion Shows,
Movie Premieres, etc.

Background soft 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Music

Book Shops 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
(Crosswords etc.)
Q11) What are the other aspects that you don’t like about other malls and why?

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Q12) Any other comments, if any please specify

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Thank You for Your Co-operation!

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