Will Writing a Book Make You Rich and Famous?
– by Ted JanuszJack Canfield and Mark Victor Hansen, authors of the successful
Chicken Soupfor the Soul
delivered a workshop on what it takes to create a
Bestsellers book.When you think of what typically goes into the delivery of a book – the writing,editing, graphic design, printing, binding and distribution – these efforts representonly
of the effort required to achieve the “rich and famous” goal.95 percent of the success of a book is how well it is
.These winning authors explained that if an author of an average book promoted itwell, it could very well make the list.Obviously, a terribly-written book would never be able to achieve such status.On the other hand, a critically-acclaimed book would not make the list either, if noone knew about it.Through the experience of writing and publishing of my own book,
Kickback:Confessions of a Mortgage Salesman
, let me share with you four valuablelessons learned from this experience.
1) Unless you write a book, it is unlikely that you will ever be viewed as anexpert on that topic.
Writing a book will lend you credibility. With all of the research that youcomplete, mixed with stories of your own experience, it is easy to see why that istrue. For instance, as a result of publishing my book, I was invited to appear onthe
show on FOX News Network and was the subject of an article on
. In fact, I was surprised to learn that Richard Williams, asociologist from Notre Dame, used a quote from my book in a recent lecture hedelivered.I possessed most of the knowledge about my topic before I even began to writethe book, but it would have been highly unlikely to achieve recognition from themedia and others without tangible proof of my expertise.Your book is the best business card you will ever have, less costly than someglossy (but not nearly as effective) marketing materials you could otherwiseproduce.
2) Begin to write a book with another goal in mind.
Let’s take a cold, hard look at the facts: