Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
49Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Green Marketing

Green Marketing

Ratings: (0)|Views: 4,013|Likes:
Published by nupurjain08
ppt on green marketing by nupur jain
ppt on green marketing by nupur jain

More info:

categoriesBusiness/Law
Published by: nupurjain08 on Feb 11, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, PPTX, TXT or read online from Scribd
See More
See less

11/20/2012

pdf

text

original

 
GREENGREENMARKETINGMARKETING
 
Prepared By :-
The New Imperative
 
UPURJAIN
-
BA1
st
 
sem
 
.
GREEN MARKETINGGREEN MARKETING 
is theis therecent buzzword ruling the corporaterecent buzzword ruling the corporateworldworld
Green marketing is defined as “environmentalconsiderations integrated in all aspects of marketing”.
 
By-‘Jacquelyn A Ottman’ 
 Author of “GREEN MARKETING : Opportunity forinnovation”
 The term also defined as “All activities designed togenerate and facilitate any exchange intended tosatisfy human needs and wants such that theserequirements meet with minimal detrimental input onthe national environment”.
 
By- ‘Michael J Polonsky ‘
 Author of Books on “Environment and Green
 
EVOLUTION OF THE CONCEPTEVOLUTION OF THE CONCEPT
 
 Jacquelyn A Ottman and others have describedGreen Marketing at 3 different levels :-
(),
According to Peattie 2001 there are 3
:-
phases
 
MARKETING
 
HOLISTIC
 
NATUREENVIRONMENTAL
 
ISSUES

Activity (49)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
gullybaba liked this
Swapna Patil liked this
Kiran Soni liked this
Chetna Ray liked this
Sahil Hariani liked this
Radhika Bhattad liked this
Ishan Deshpande liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->