GREEN MARKETINGGREEN MARKETING
is theis therecent buzzword ruling the corporaterecent buzzword ruling the corporateworldworld
Green marketing is defined as “environmentalconsiderations integrated in all aspects of marketing”.
By-‘Jacquelyn A Ottman’
Author of “GREEN MARKETING : Opportunity forinnovation”
The term also defined as “All activities designed togenerate and facilitate any exchange intended tosatisfy human needs and wants such that theserequirements meet with minimal detrimental input onthe national environment”.
By- ‘Michael J Polonsky ‘
Author of Books on “Environment and Green