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2011 Nissan Juke Press Release
NISSAN Juke CROSSTOWN TRAFFIC
Nissan's position as the pioneer of Crossovers is further strengthened by the arrival of Juke. PartSUV, part sports car, Juke breathes new life into the traditionally conservative B-segment of themarket, providing buyers with a funky alternative to the conventional urban hatchback.Quote:"Juke brings a sense of adventure to the car market. It's light, nimble, urban, reactive: qualitiesdesigned to grab a younger audience. It offers something entirely different to the traditional B-segment vehicles and cements Nissan as a car maker prepared to do something different." AndyPalmer, Senior Vice President, Product Planning, Nissan Motor Co., LtdAt a glanceCompact SUV meets sports car to challenge small car traditionsDeveloped from Qazana concept carTough on the streets yet agile and athleticPowerful new turbocharged direct injection petrol engineNew torque vectoring all-wheel drive systemTechnologically advanced information systemConceived in Europe for a global audienceBuilt in Britain at Nissan's Sunderland plantOverviewNissan is set to change the urban landscape... for the third time. Following in the wheeltracks of the Murano large crossover and then the successful Qashqai – the car that three years agointroduced the concept of a crossover as an alternative to the traditional C-segment hatchback –comes its younger brother, the Nissan Juke.Designed to bring a breath of fresh air to the B-segment, Juke is a distinctive combination of SUV toughness and sporting style. Conceived to inject some masculinity and dynamism into thesmall car market, Juke combines a number of seeming contradictions beneath its highlyindividual lines."It takes the best elements of an SUV and sports car and combines them," says Pierre Loing,Vice President, Product Planning, Nissan Europe. "It's roomy yet compact, robust yet dynamicand practical yet playful. These are qualities that seem to contradict each other, yet cometogether in Juke to create something that's genuinely unique."Juke was created at Nissan Design Europe (NDE) in the heart of London, and refined at Nissan'sDesign Centre (NDC) in Japan. Principle engineering took place in Japan with significantEuropean input and Juke will be built in Nissan's factory in Sunderland in the north-east of England.
 
"The design shows real optimism. By combining design elements from two genres to create asmall, but striking Crossover that displays a genuine confidence and style. And those are qualitieswe also expect to find in a Juke customer," said Shiro Nakamura, Senior Vice President forDesign and Chief Creative OfficerFrom a design standpoint, the lower portion of Juke is pure SUV, with chunky wheels, widetyres, extended ground clearance and a robust stance. But the top portion is unadulterated sportscar, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline.The coupé effect is further underlined by the rear doors which have their handles hidden in theframe of the door.Inside, the sports car theme continues with a driver-focused cabin dominated by a centre consoledesign inspired by a motorcycle fuel tank. Finished in a distinctive high gloss colour, the 'bike'console adds a sense of fun to the car. Practicality is assured by the rear-opening hatch andversatile luggage area with hidden storage opportunities.Based on the Renault Nissan Alliance B platform, Juke has a 2530mm wheelbase. On front-wheel drive versions, suspension is by MacPherson struts at the front with a torsion beam at therear while four-wheel drive models have a multi-link rear suspension modelled on the systemfound on Qashqai.The ALL-MODE 4x4-i is a new development of Nissan's respected electronic all-wheel drivesystem and now features torque vectoring technology to enhance agility and reduce understeerwhen cornering.In Europe, three different engines will be available when sales start later in the year (UK salesbegin in October): one diesel and two 1.6-litre petrol units, all fully Euro 5 compliant. At the topof the range is a new turbo-charged petrol engine (MR16DDT) with direct injection. The engineis one of the most powerful in its class, developing 140kW (190PS) and 240 Nm. Thecombination of direct injection with a turbocharger provides the power and responses expectedfrom a 2.5-litre engine with the economy of a smaller engine.The second petrol engine is a newly developed version from Nissan's trusted HR-family.Designated HR16DE, the lightweight, low-friction 16-valve unit now has a unique dual injectionsystem allowing finer metering of the fuel sprays for better combustion and develops 86kW(117PS). The K9K 81kW (110PS) 1.5-litre dCi common rail diesel offers excellent driveability –thanks as much to its heady 240 Nm of torque – with good economy and emissions.In terms of transmissions, the two-wheel drive turbo-charged 1.6-litre petrol engine is availablewith a six speed manual, while a CVT transmission with a six-speed manual mode will beavailable on the range-topping all-wheel drive version of the turbo-charged petrol engine.The naturally aspirated 1.6-litre petrol is available either with a 5-speed manual or the updatedXTRONIC CVT and the 1.5-litre diesel engine is available with a 6-speed manual.
 
Trim and equipment options will follow the established Visia, Acenta and Tekna lines while afull range of accessories has been developed for owners who want to personalise their Juke stillfurther."Juke is not a traditional B-segment car, and that is quite deliberate. It was born in an urbanenvironment and that is where it will spend most of its life. Fittingly, its combination of agilityand toughness make it one of the most streetwise cars around."Juke joins Murano and Qashqai to cement Nissan's position as the leading brand in thecrossover market," said Simon Thomas, Nissan's European Senior Vice President for Sales andMarketing.Juke in detailExterior designFirst revealed as the Qazana show car – unveiled at the 2009 Geneva Motor Show – Juke wascreated at the London-based Nissan Design Europe and refined at Nissan's Design Centre (NDC)in Japan. Qashqai, also created at NDE, is sold in Europe, Asia and Australia while Juke will bemarketed in Europe, Japan and the United States."The outcome of this global collaboration is a car that comes from where East meets West, withvital contributions from NDE and NDC being key to creating such a striking design," said ShiroNakamura.Its highly individual lines are carried over virtually intact from Qazana. The boldness of thedesign reflects the significance of the B-segment in the European market: Europe is expected totake the lion's share of sales ahead of the other main markets, including North America andJapan.The design team drew inspiration for Juke's design from a number of unusual sources. Theylooked back at a number of vehicles synonymous with an active and sporting life – and that listincluded rally cars and motorbikes. It's clear to see where those ideas have influenced the design.The result combines a number of different themes, but with Nissan DNA threaded through. It hasa tough solid body to reflect the SUV element, yet is a very sensual car, too, with complex curvesand a coupé profile accentuated by the narrow side glass and hidden rear door handles whichhelp give the impression of two rather than four doors.But there is also clear Nissan family DNA in the design – the boomerang rear lights, forexample, from the 370Z – but none of the elements are slavishly copied so while retainingNissan DNA, Juke stands alone as a unique, almost maverick, design.This is a key theme running through Nissan designs. Alfonso Albaisa, Vice President, NissanDesign Europe, says: "Juke has elements inspired from other cars in our range such as 370Z andeven Cube, but our intention is never to make obvious links between our cars but natural ones.

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