Trim and equipment options will follow the established Visia, Acenta and Tekna lines while afull range of accessories has been developed for owners who want to personalise their Juke stillfurther."Juke is not a traditional B-segment car, and that is quite deliberate. It was born in an urbanenvironment and that is where it will spend most of its life. Fittingly, its combination of agilityand toughness make it one of the most streetwise cars around."Juke joins Murano and Qashqai to cement Nissan's position as the leading brand in thecrossover market," said Simon Thomas, Nissan's European Senior Vice President for Sales andMarketing.Juke in detailExterior designFirst revealed as the Qazana show car – unveiled at the 2009 Geneva Motor Show – Juke wascreated at the London-based Nissan Design Europe and refined at Nissan's Design Centre (NDC)in Japan. Qashqai, also created at NDE, is sold in Europe, Asia and Australia while Juke will bemarketed in Europe, Japan and the United States."The outcome of this global collaboration is a car that comes from where East meets West, withvital contributions from NDE and NDC being key to creating such a striking design," said ShiroNakamura.Its highly individual lines are carried over virtually intact from Qazana. The boldness of thedesign reflects the significance of the B-segment in the European market: Europe is expected totake the lion's share of sales ahead of the other main markets, including North America andJapan.The design team drew inspiration for Juke's design from a number of unusual sources. Theylooked back at a number of vehicles synonymous with an active and sporting life – and that listincluded rally cars and motorbikes. It's clear to see where those ideas have influenced the design.The result combines a number of different themes, but with Nissan DNA threaded through. It hasa tough solid body to reflect the SUV element, yet is a very sensual car, too, with complex curvesand a coupé profile accentuated by the narrow side glass and hidden rear door handles whichhelp give the impression of two rather than four doors.But there is also clear Nissan family DNA in the design – the boomerang rear lights, forexample, from the 370Z – but none of the elements are slavishly copied so while retainingNissan DNA, Juke stands alone as a unique, almost maverick, design.This is a key theme running through Nissan designs. Alfonso Albaisa, Vice President, NissanDesign Europe, says: "Juke has elements inspired from other cars in our range such as 370Z andeven Cube, but our intention is never to make obvious links between our cars but natural ones.
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