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Rural Marketing

Rural Marketing

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Published by partap87
this is about rural marketing
this is about rural marketing

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Categories:Types, Business/Law
Published by: partap87 on Feb 11, 2010
Copyright:Attribution Non-commercial


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Rural MarketingRural Marketing
As per census report 03-04,, there are total 638365villages in India in which nearly 70% of totalpopulation resides.
Rural per capita consumption expenditure grew by11.5% per cent while the urban expenditure grew by9.6% .
Rural consumers are keen on branded goodsnowadays, the rural population has shown a trend of moving to a state of gradual urbanization in terms of exposure, habits, lifestyles and lastly, consumptionpatterns of goods and services.
‘Rural Marketing’ is similar as ‘simplymarketing’. Rural marketing differs only in term of buyers. Here, target market consists of customersliving in rural areas. Thus, rural marketing isapplication of marketing fundamentals (concepts,principles, processes, theories, etc) to rural markets
Defining Rural & RuralDefining Rural & RuralMarketingMarketing
Rural marketing is a process of developing, pricing,promoting, and distributing rural specific goods andservices leading to desired exchange with ruralcustomers to satisfy their needs and wants, and alsoto achieve organizational objectives.
Characteristics of Rural Marketing
1.More Prospective-upsurge of employment growth2.Size-account for about 70% of total Indian Population3.Nature-Precarious income/literacy levels, Superstitious4.Response to products-utility, durability and value,suitability5.Response to Price-Price sensitive, credit facility6.Response to promotion-local promotions, personal selling7.Response to distribution-known retailers, familiarsalesman8.Predictability-unstable pattern of income level9.Role of Government10.Rigidity-illiterate,orthodox11.High level of Heterogeneity-rich & poor

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