As per census report 03-04,, there are total 638365villages in India in which nearly 70% of totalpopulation resides.
Rural per capita consumption expenditure grew by11.5% per cent while the urban expenditure grew by9.6% .
Rural consumers are keen on branded goodsnowadays, the rural population has shown a trend of moving to a state of gradual urbanization in terms of exposure, habits, lifestyles and lastly, consumptionpatterns of goods and services.
‘Rural Marketing’ is similar as ‘simplymarketing’. Rural marketing differs only in term of buyers. Here, target market consists of customersliving in rural areas. Thus, rural marketing isapplication of marketing fundamentals (concepts,principles, processes, theories, etc) to rural markets
Defining Rural & RuralDefining Rural & RuralMarketingMarketing