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Project Report on Pizza Hut

Project Report on Pizza Hut

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Published by: yasirzeb on Feb 11, 2010
Copyright:Attribution Non-commercial

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07/13/2013

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 PROJECT REPORT ON  PIZZA HUT 
SUBMITTED TO:- SUBMITTED BY:-MRS. NEHA KAPOOR SATISH KARARIALECT. MGMT DEPTT MBA 1
ST
YEAR CT INSTITUTIONS, SHAHPUR GROUP BJALANDHAR .
 
CONTENTS
1)
INTRODUCTION………………………………………..12)PIZZA HUT INDIA………………………………………2
3)
RETAIL ENVIRONMENT…………………………….3
4)
POSITIONING…………………………………………..4
5)
MARKETING STRATEGY…………………………....5
6)
CONSUMER PULL FACTORS………………………..6
7)
COMPARISON………………………………………....7
8)
LONG TERM PROGNOSIS…………………………...89)FACTORS OF SUCCESS………………………….....9-1010)FUTURE PLANS……………………………………....11 
 
INTRODUCTION
Pizza Hut is one of the flagship brands of Yum! Restaurant Int. whichalso has KFC, Taco Bell, A&W and Long John Silver’s under itsumbrella. It is the worlds largest pizza chain with over 12,500restaurants across 91 countries.Pizza Hut was started in 1958, by two brothers Frank and Dan Carneyin Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut.In 1959, the first franchise unit opened in Topeka, Kansas. Almost tenyears later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary,and launched their famous campaign "The Best Pizzas Under OneRoof." In 1996, Pizza Hut sales in the United States were over $5million.The first Indian outlet was opened in June 1996 in Bangalore. In India,Pizza Hut has 139 restaurants across 36 cities. Pizza Hut has been votedthe “best family restaurant” for the second year running at the 2007Tommy’s Parent Friendly Awards. "Pizza Hut is known for quality,innovation and category leadership.
 
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