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ROBERT ALLEN'S MONEYPOWER SYSTEMFOR MAKING YOUR REALESTATE FORTUNE
“STRATEGY UNITS”TABLE OF CONTENTS
UNIT ONE: THE BIG PICTURE: THE CASE FOR REAL ESTATE AS A WEALTH-BUILDING VEHICLEGeneral Considerations 1Uncle Sam's Tax Reform 3Real Estate: Still The Golden Opportunity 4Income Potential 4Depreciation (Tax Benefits) 5Equity Buildup 6Appreciation 7Leverage 8How Much Can I Make? 8What Does It Take To Succeed In Real Estate? 9What Is The Action Model For Real Estate? 12General Considerations 12Surprise: Real Estate Has An Action Model, Too 13Put On Your Thinking Cap: PICNIC CAP 17Chinese Boxes 18An Assignment 19
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What Kinds Of Properties Are In Your Future? 20UNIT TWO: HOW TO LOCATE ULTRA-BARGAINSGeneral Considerations 1A Few Terms You Should Know 2Key Points About Finding Flexible Sellers 4Two Kinds Of Flexible Sellers 5What Causes Sellers To Be Flexible? 7Personal Causes of Flexibility 9Property Causes of Flexibility 11Economic Causes of Flexibility 12How Curable Is The Problem? 13Narrow Down Your Search 15How To Find The Bargains 15Newspaper Advertising 16Realtors 20Referrals 26Personal Research 28Other Advertising 37Efficiency Factors In Finding Flexible Sellers 38A Note About the Win/Win Philosophy 40How Well Have Your Learned? 40Putting It All Into Practice 41The Ten Most Asked Questions About Finding Flexible Sellers 44UNIT THREE: ANALYSIS MADE EASYGeneral Considerations 1The Governing Focal Points 2The Property Selection Grid 3Four Test Cases 4The Bargain Finder Form 5Bargain Finder Checklist 5Questions For The Seller 11Assignments 11UNIT FOUR: NEGOTIATING A WIN/WIN DEAL: THE "HIGH TOUCH" OF REALESTATEGeneral Considerations 1A Few Terms You Should Know 2Key Points About Negotiating 4
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How To Negotiate To Win 5Three Major Objectives Of The Initial Contact 7What Questions Should I Ask? 10Fourteen Rules for Successful Negotiation 10Rule 1: Negotiate In Person 10Rule 2: Negotiate Price, Rates, Payments, and Dates 16Rule 3: Ask Questions 20Rule 4: Be Patient 23Rule 5: Build Trust By Being Sensitive To The Seller's Interests 24Rule 6: Use Pre-established Boundaries of Price/Terms Tolerance 30Rule 7: The First One To Mention A Number Loses 31Rule 8: Keep It Simple 34Rule 9: Remind The Seller Of The Problems You Are Saving Him From 36Rule 10: Explore "Stab-In-The-Dark" Offers 37Rule 11: Persist and Persist Again 39Rule 12: Take Time--Time Lessens Tensions 42Rule 13: Be Flexible, Be Creative, Be Ready With Alternatives 44Rule 14: Step Back And Give Yourself A Chance To Think 46Negotiating Checklist 47Reasons For Flexibility: And How To Turn Them To Your Advantage 50Three Tactics To Try When All Else Fails 51Applying The Win/Win Philosophy In Negotiation 55How Well Have Your Learned? 56Putting It All Into Practice 57The Ten Most Asked Questions About Negotiation 60UNIT FIVE: CREATIVE FINANCEGeneral Considerations 1The Major Factors Of Creative Finance 4At What Price? 4Using Whose Financial Resources To Buy? 5How Soft Or Hard Are The "Other People" Involved? 5With What Size Of Down Payment? 6When Is The Down Payment Due? 6In What Form Of Consideration? 7At What Rate Of Interest On The Unpaid Balance? 7For What Repayment Terms? 8Creative Finance Score Card 8A Hypothetical Case Study 9Tricks Of The Trade 12The Big Secret 13Creative Footnotes 14Six Universal Creative Finance Cookie Cutters 15
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(Bus)Robert G. Allen - Real Estate Guide the Big Picture
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