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People Planet Profit - 2-Pager - The New Book by Peter Fisk

People Planet Profit - 2-Pager - The New Book by Peter Fisk

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Published by Peter Fisk
Introducing the new book by peter Fisk .... "People Planet Profit: How to embrace sustainability for smarter innovation and profitable growth"
Introducing the new book by peter Fisk .... "People Planet Profit: How to embrace sustainability for smarter innovation and profitable growth"

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Published by: Peter Fisk on Feb 11, 2010
Copyright:Attribution Non-commercial

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05/21/2010

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peterfisk@peterfisk.com
What is it?
The best
opportunity
for business to drive smarter
innovation
and profitable growth
Addressing
social
and
environmental
challenges through
customers
and
brands
in a waythat has more impact than politicians or environmentalists ever could.
The
new book
by Peter Fisk introduces a more
inspired
, more
balanced
approach tobusiness. Full of case studies and practical tools, it is the essential guide for managers.Why does it matter?
People do not
trust
business. They increasingly see companies as
irresponsible,
greedyand inhuman. Climate change and economic downturn
 
have accelerated new expectations.
Businesses need to
reengage
people, to understand their new priorities,
rethink
their roleand propositions, work in new ways, and
enable
people to do more themselves.
Resolving the many
paradoxes
faced by customers who want the best things but also to do“the right thing” and business leaders who want to grow but in more
responsible
ways.How is it different?
 
Positive
not negative, about
opportunities
not problems, driven by
creativity
not
 
compliance, a whole business challenge, not left to a few people.
 
Connecting
social, environment and economic challenges,
 
to achieve a
new balance
, that ismore
different
from competitors and
inspiring
your people.
Building
brands
in way that builds
capacity
rather than just making sales, enabling people todo more for themselves and their worlds, rather than just buy your product or service.

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