What is it?
for business to drive smarter
and profitable growth
in a waythat has more impact than politicians or environmentalists ever could.
by Peter Fisk introduces a more
approach tobusiness. Full of case studies and practical tools, it is the essential guide for managers.Why does it matter?
People do not
business. They increasingly see companies as
greedyand inhuman. Climate change and economic downturn
have accelerated new expectations.
Businesses need to
people, to understand their new priorities,
their roleand propositions, work in new ways, and
people to do more themselves.
Resolving the many
faced by customers who want the best things but also to do“the right thing” and business leaders who want to grow but in more
ways.How is it different?
not negative, about
not problems, driven by
compliance, a whole business challenge, not left to a few people.
social, environment and economic challenges,
to achieve a
, that ismore
from competitors and
in way that builds
rather than just making sales, enabling people todo more for themselves and their worlds, rather than just buy your product or service.