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SWOT Analysis

SWOT Analysis

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Published by Steven Bonacorsi
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to provide a general or detailed snapshot of a company's health. Think of your SWOT as a tune-up that every business needs periodically to diagnose and fix what’s a bit worn, what’s on the verge of breaking down, or what’s already broken and needs replacement--so that you can keep the business humming—even better than it has in the past.
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to provide a general or detailed snapshot of a company's health. Think of your SWOT as a tune-up that every business needs periodically to diagnose and fix what’s a bit worn, what’s on the verge of breaking down, or what’s already broken and needs replacement--so that you can keep the business humming—even better than it has in the past.

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Published by: Steven Bonacorsi on Apr 28, 2008
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05/23/2013

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SWOT Analysis
 
©
Copyright 2006 -Advanced Integrated Technologies Group, Inc., All rights reserved.
Page 2
SWOT Analysis Overview
What is SWOT Analysis?
Remember, It’s Virtually Impossible To Focus Too Much On What You Do Well And What Creates Profits For Your Business.
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used toprovide a general or detailed snapshot of a company's health. Think of your SWOTas a tune-up that every business needs periodically to diagnose and fix what’s a bitworn, what’s on the verge of breaking down, or what’s already broken and needsreplacement--so that you can keep the business humming—even better than it hasin the past.
SWOT offers professional managers an effective evaluative technique to aid thedecision making process.
It can not find the solution for you, but it will ensure that issues are: identified,classified and prioritized clearly, showing the problem in terms of key underlyingissues. Decision makers can then see the answer.
It's a four-part approach to analyzing a company's overall strategyor the strategy ofits business units. All four aspects must be considered to implement a long-rangeplan of action.
 
©
Copyright 2006 -Advanced Integrated Technologies Group, Inc., All rights reserved.
Page 3
SWOT Example
 
A start-up small consultancy business might carry out thefollowing SWOT analysis
Strengths: 
We are able to respond very quickly as we have no red tape, no need for higher management approval, etc.
We are able to give really good customer care, as the current small amount of work means we have plenty oftime to devote to customers
Our lead consultant has strong reputation within the market
We can change direction quickly if we find that our marketing isnot working
We have small overheads, so can offer good value to customers
Weaknesses: 
Our company has no market presence or reputation
We have a small staff with a shallow skills base in many areas
We are vulnerable to vital staff being sick, leaving, etc.
Our cash flow will be unreliable in the early stages
Opportunities: 
Our business sector is expanding, with many future opportunitiesfor success
Our local council wants to encourage local businesses with work where possible
Our competitors may be slow to adopt new technologies
Threats: 
Will developments in technology change this market beyond our ability to adapt?
A small change in focus of a large competitor might wipe out anymarket position we achieve
The consultancy might therefore decide to specialize in rapid response, good value services to localbusinesses. Marketing would be in selected local publications, to get the greatest possible market presence fora set advertising budget. The consultancy should keep up-to-date with changes in technology where possible.

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