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SWOT Analysis Overview
What is SWOT Analysis?
Remember, It’s Virtually Impossible To Focus Too Much On What You Do Well And What Creates Profits For Your Business.
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used toprovide a general or detailed snapshot of a company's health. Think of your SWOTas a tune-up that every business needs periodically to diagnose and fix what’s a bitworn, what’s on the verge of breaking down, or what’s already broken and needsreplacement--so that you can keep the business humming—even better than it hasin the past.
SWOT offers professional managers an effective evaluative technique to aid thedecision making process.
It can not find the solution for you, but it will ensure that issues are: identified,classified and prioritized clearly, showing the problem in terms of key underlyingissues. Decision makers can then see the answer.
It's a four-part approach to analyzing a company's overall strategyor the strategy ofits business units. All four aspects must be considered to implement a long-rangeplan of action.