Mateo, Alberto Nel R.O0BAnswers to the Guide Questions of CEMEX Case Study1. CEMEX changed its way in conducting business by also focusing with the lowincome customer with a fixed rate of demand rather that on unstable high earningcustomers.2. Information Systems help CEMEX in improving their competitive advantage byhaving organized information and being able to deliver quality products to their customers.3. Social capital is a kind of intangible investment that focuses on connections with people and gaining their trust. CEMEX build their social capital through their highquality products and punctual distribution of it. It also includes their customer supportthat makes their customers feel important.4. Low income savings is characterized by having a "tanda system" which is almostsimilar in our country's "paluwagan". Aside from that, in their family, mothers are theones that budget their finite income. Men on their statutes are even able to engagethemselves in drinking even their income is oftentimes lacking for their basic needs.5. The entrepreneurial characteristics of the women tied up with CEMEX BOPstrategy by means of having the conception to have better houses and being able tosave money for it.6. The people in Guadalajara only spent less on cement because they used clay andlimestone for their alternatives. Thus, it has a different method of construction.7. The role of socios in the Patrimonio Hoy is to expand the program by recruitingother people to join the said program. They are important for the success of the project because they are the ones responsible for the progress and continuity of the program on a specific location. 8. It is important for CEMEX to position itself as a complete solution provider rather than a product provider because creating solutions to problems with regards tohousing has a stable demand rather than just selling cement for constructing houses.It's because cement is only a component of the total solution. Thus, revenue from being a complete solution provider is better.9. The social capital of Patrimonio Hoy promoters is related to economic capital in away that the program are able to invest secure revenue from the additional membersthat were referred to by the promoters.10. The value of Patrimonio Hoy to its promoters is the commission based strategy inthe enrolment of socios. For the socios/partners, they were able to build good qualityhouse in an average of 4 years. The suppliers benefit from the program throughhaving a stable demand for their products. The distributors benefit from high marginmaterial like gravel, sand and also through the steady demand on the cement.