Professional Documents
Culture Documents
2. Ask not what your country can do for you, ask what you can do for your country
JF Kennedy
3. If practice makes perfect, and if no one’s perfect then why practice? Billy Corgan
4. If you want others to be happy, practice compassion. If you want to be happy, practice
compassion. Dalai lama
a. repetition
b. rhetorical questions
c. grouping points in threes
d. pairs of contrasting ideas
Why is it effective?
Exercise
Look at the following famous quotes and try to guess how to finish them
COMMITMENT
MOTIVATION
I’m done with _______ And God knows I’ve made enough____________But ____________,
INFORMATION TECHNOLOGY
_____________ makes mistakes, And a ________ keeps making the same mistakes. But to
FORWARD PLANNING
PROJECT MANAGEMENT
______________ is as easy as it looks. ______ takes longer than you think. And if ________
LEADERSHIP SKILLS
COMMITMENT
MOTIVATION
I’m done with SEX And God knows I’ve made enough MONEY But POWER,
INFORMATION TECHNOLOGY
EVERYONE makes mistakes, And a FOOL keeps making the same mistakes. But to
FORWARD PLANNING
PROJECT MANAGEMENT
NOTHING is as easy as it looks. EVERYTHING takes longer than you think. And if
ANYTHING can go wrong, it will.
LEADERSHIP SKILLS
COMMITMENT
MOTIVATION
I’m done with _______ And God knows I’ve made enough____________But ____________,
INFORMATION TECHNOLOGY
_____________ makes mistakes, And a ________ keeps making the same mistakes. But to
FORWARD PLANNING
PROJECT MANAGEMENT
______________ is as easy as it looks. ______ takes longer than you think. And if ________
LEADERSHIP SKILLS
6. We thought it was the best campaign we had ever created but the client hated it!
Look at the presentation transcript can you find examples of
Repetition, rhetorical questions, tripling, contrast?
Look at the Annual Report. Work on it with a partner to improve it. Change the
written style to a more spoken style
Resources