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Designing for Mobile
The best selling mobile for 40 years
The
rst truly personal mass medium
Permanently carried by its owner
Always on and connected
Built-in payment system
Available at the 'point of inspiration' (user-generated social media)
Captures the social context of all of our media consumption
Advantages of Mobile
A typical high-end smartphone can match the performance of mid-range laptop computer only
ve years ago
More than twice as many people use SMS over email
Camera phones outsell digital cameras 4 to 1
Bigger than the global automobile industry, armaments industry, andthe airplane manufacturing industry
Mobile telecoms service business is twice as big as the IT industry
State of Mobile Today
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