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Von Restorff Effect by Jeffrey Gold

Von Restorff Effect by Jeffrey Gold

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Published by Jeffrey Gold
Presentation given by Jeffrey Gold at Westminster College in 2007. The talk concerns the von Restorff effect, the use of which is of interest in visual communications and graphic design.
Presentation given by Jeffrey Gold at Westminster College in 2007. The talk concerns the von Restorff effect, the use of which is of interest in visual communications and graphic design.

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Published by: Jeffrey Gold on Feb 12, 2010
Copyright:Attribution Non-commercial

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07/10/2013

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Hedwig von Restorff (1906-1962)
Über die Wirkung von Bereichsbildungen im Spurenfeld (The effectsof field formation in the trace field). Psychologie Forschung, 18,299-34, [1933].
Gestalt Theory
(particularly Figure & Ground principles) Von Restorff Effect also called the Isolation Effect or theDistinctiveness Principle (Nelson, 1979). The same principle has alsobeen described as prominence effects (Gardner, 1983), environmentalsalience effects (Taylor & Fiske, 1978), novel popout effect (Johnson,Hawley, Plewe, Elliott, & De Witt, 1990), next-in-line effect(Brenner, 1973).
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Hedwig von Restorff: an isolated item, in a listof otherwise similar items, is better remembered than an item in the same relative position in alist where all items are similar.
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