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When Corporations Fumble

When Corporations Fumble

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Published by dcumm31

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Published by: dcumm31 on Apr 28, 2008
Copyright:Attribution Non-commercial

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06/16/2009

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When CorporationsWhen CorporationsFumbleFumble
 
PR firm admits it’s behind Wal-Mart blogsPR firm admits it’s behind Wal-Mart blogs
Wal-Mart is exposed for falsifying blog websites claiming toWal-Mart is exposed for falsifying blog websites claiming tobe supporters of the company. The positive feedback on thebe supporters of the company. The positive feedback on theblog websites Working Families for Wal-Mart and Paid Criticsblog websites Working Families for Wal-Mart and Paid Criticswere discovered to actually contain posts by employees of were discovered to actually contain posts by employees of Wal-Mart’s PR firm Edelman—not supporting customersWal-Mart’s PR firm Edelman—not supporting customerswriting out of customer satisfaction. This fraudulence indeedwriting out of customer satisfaction. This fraudulence indeedputs a scar on Wal-Mart’s reputation.puts a scar on Wal-Mart’s reputation.
Corporate blogging: Wal-Mart’s fumblesCorporate blogging: Wal-Mart’s fumbles
The issue of Wal-Mart’s blog falsification is also addressed.The issue of Wal-Mart’s blog falsification is also addressed.The main point of the article seems to be that major corporateThe main point of the article seems to be that major corporateblogging is becoming more and more of a reality, under bothblogging is becoming more and more of a reality, under bothgood circumstances and bad. Blogging seems to be mostgood circumstances and bad. Blogging seems to be mostsuccessful when it makes a large faceless corporationsuccessful when it makes a large faceless corporationtangible, when two-way conversation is utilized, whentangible, when two-way conversation is utilized, whenlanguage is imperfect, and the writers and messages arelanguage is imperfect, and the writers and messages arestraightforward and transparent.straightforward and transparent.
Puppets’ Emerge as Internet’s Effective, and Puppets’ Emerge as Internet’s Effective, and Deceptive, SalesmanDeceptive, Salesman
It highlights the potential of various internet schemes used toIt highlights the potential of various internet schemes used topersuade naïve internet users to buy products and agree topersuade naïve internet users to buy products and agree toservices. The main focus was a method known as the “Meatservices. The main focus was a method known as the “MeatPuppet” method. Using this method, a legal file-sharingPuppet” method. Using this method, a legal file-sharingnetwork known as Ruckus thought up a fictional character network known as Ruckus thought up a fictional character known as Brody Ruckus and created a facebook page. After known as Brody Ruckus and created a facebook page. After many users added him as a friend, they began to receivemany users added him as a friend, they began to receivesolicitations for Ruckus, crossing a fine, potentially violating,solicitations for Ruckus, crossing a fine, potentially violating,line as far as internet marketing is concerned.line as far as internet marketing is concerned.
 
Sony Confesses to Creating ‘Flog,’ Shutters CommentsSony Confesses to Creating ‘Flog,’ Shutters Comments
The article addresses another fake corporate blog (known as aThe article addresses another fake corporate blog (known as a“flog”) put on the internet by a marketing firm connected with“flog”) put on the internet by a marketing firm connected withSony. This blog, alliwantforxmasisapsp.com, highlighted a risingSony. This blog, alliwantforxmasisapsp.com, highlighted a risingrapper and his friend who wanted a PSP. Suspicions camerapper and his friend who wanted a PSP. Suspicions cameabout through the language used on the site (very over-the-topabout through the language used on the site (very over-the-tophip-hop style), and a suspicious word filter, among other things.hip-hop style), and a suspicious word filter, among other things.It was eventually traced to the marketing firm Zipatoni, connectedIt was eventually traced to the marketing firm Zipatoni, connecteddirectly with Sony.directly with Sony.
 AOL apologizes for release of user search data AOL apologizes for release of user search data
The issue of privacy in the internet community is addressed.The issue of privacy in the internet community is addressed.AOL, in an attempt to get a Research Website up and running,AOL, in an attempt to get a Research Website up and running,made the information of 658,000 subscribers available for made the information of 658,000 subscribers available for internet search, sparking privacy concerns despite the atypicalinternet search, sparking privacy concerns despite the atypicalcoding of the individuals. AOL took the full blame, apologized,coding of the individuals. AOL took the full blame, apologized,and is taking internal steps to assure it will not happen again.and is taking internal steps to assure it will not happen again.
MySpace Glitch Gives Hackers Teen DataMySpace Glitch Gives Hackers Teen Data
It describes the severe privacy issues MySpace users facedIt describes the severe privacy issues MySpace users facedwhen a hack became public, publishing a code which allowed thewhen a hack became public, publishing a code which allowed theprivate content of minors to be viewed by the public. This wentprivate content of minors to be viewed by the public. This wentunattended for months, and a race ensued to block these codesunattended for months, and a race ensued to block these codesfaster than hackers could find ways to get around them. Thefaster than hackers could find ways to get around them. Thequestion of legal responsibility of MySpace is also in question asquestion of legal responsibility of MySpace is also in question ascontrol of this issue continues.control of this issue continues.

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