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Radio Interim Report

Radio Interim Report

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Published by imran8353

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Published by: imran8353 on Feb 13, 2010
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11/06/2012

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-: CAPSTONE EXERCISE :-A STUDY OF RADIO MIRCHI’S FUTURE GROWTHINTERIM REPORT
SUBMITTED TO
Dr. V.S. Pai
SUBMITTED BY
Group 8
Alkama Raj (06)Amit Kumar Gupta (08)Mohd. Imran (41)Shashank Kulshrestha (59)
FACULTY GUIDE
Prof. S. Anant Ram
KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES2008-2010
 
9
TABLE OF CONTENTS
Page No.
1.Abstract22.Objective of the Study3
3.
 Methodology4.Some identified Problems5
5.
 Brief about the Industry
6.
 Brief about the Company87.Environmental Analysis I.External Environment (PEST Analysis)9 II.Competitive Environment10 III.Internal Environment (SWOT Analysis, GE Matrix)108.Description and analysis of the identified problems
I)
Finance Problems12 II)Human Resource Problems1 III)Marketing Problems19 IV)Operations Problems21
9.
 Limitations of the Study22
10.
 References23
11.
 Appendices2
 
9
INTERIM REPORTABSTRACT
This study is done for Radio Mirchi 98.3FM as a part of our Capstone Exercise. In this study we havetried to find out the existing problems in the company, which can effect the company in the future.For this firstly we analysed the whole Radio industry in India, then studying and analyzing variousfactors which effect the company, did the various Environmental Analysis and then we tried to figureout some of the problems.Then we have done an integrated analysis of those problems and found out how these problems canimpact the functioning of the total enterprise.We also researched whether the company has done something to counter those problems or the problems are left unsolved.Substantial opportunities exist to tap into the market of Global News and International market. Theadvantage of this opportunities influence the behavior of target market in such a way that will increasethe sales of Radio Mirchi even more.The Radio Industry and the market profile is refined by doing loads of research from internet to knowthe actual market share, attitudes and behaviors towards the music and benefits provided by thecompany.However, we have identified and analysed the problems in this Interim Report but the detailedsolutions and suggestions by the group involving all the aspects will be covered in the Final Report of this study.

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