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Truth and Lies in Professional Services Marketing

Truth and Lies in Professional Services Marketing

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Published by saurabh.kum

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Published by: saurabh.kum on Feb 13, 2010
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© 2008 Wellesley Hills Group
 “How many legs does a dog haleg.” - Abraham LincolnI can tell you more than you wfrom college, one of my first mcomparing the 4 major prescripOne product had this advantagone wasn’t. Ours had the fewesaround the office. It became thMentors told me, “See, pinpointdevising messaging to highlightimportance.” Then I started marketing profefirm of PhD organizational develthis one mid-sized law firm outclient service than any other labloody noses than all the otherAnd if they did, would simple mclients they all won. SomethingI learned that the concept of diway as it did in the widget worlI saw firms attempt to apply thI saw major business developmleadership hoped would materiOver the years I’ve seen bad afanatical zeal to service firm mmarketing initiative barking upNo matter your age or experiennow I might have done a few tOur aim in
Truth and Lies in Pr 
areas – marketing strategy, leamisconceptions and bad adviceand heartache by steering clearIf you have thoughts, commentmschultz@whillsgroup.comor cBest regards,Mike SchultzPresidentWellesley Hills Groupve if you call the tail a leg? Four; calling a tail ant to know about the inner workings of your norketing consulting assignments was to build ation steroid nasal sprays., and one product that. One was approved fort side effects. “Fewer bloody noses” became quiproduct’s major selling point.ing your unique position in the market vis-à-visthe differences between you and the other guysional services and I endeavored to apply the slopment consultants smarter and more passionide of Dallas really have “a different way of doifirm? Did the team at this accounting firm in?arketing messages to these effects make a diff  just did not compute. And it didn’t stop there.ferentiation in professional services firms didn’t. “immutable” laws of branding. They backfired.ent training initiatives fail to produce the rainmlize.vice – lies if you will – delivered with completerketers and leaders. They say, “The tail is a lega
ll the wrong trees.ce, it’s easy to look back and say, “If I only kneings differently.” 
fessional Services Marketing
is to set the record generation, branding, differentiation, rainmakseem particularly widespread. Perhaps you’ll saof mistakes that have tripped up so many firms, questions, or feedback, please feel free to eall 508-626-9991 x205.
leg doesn't make it ase. When I graduatedompetitive matrixhildren under 12, andite the rallying crythe competition, and, are of utmostame logic. Was onete than the others? Didng business” and betteroston cause fewerrence in how manyquite apply the same.akers and revenue firmconfidence and!” and set service firmw then what I knowstraight in some coreing – whereve some time, dollars,leaders and marketers.ail me at

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