WELINGKARS (DEIM) INTERNATIONAL MARKETING
The market for digital cameras is highly competitive with upgraded products entering the market at a rapid pace the first mover advantagehas to be capitalized as fast as possible. Tony has its competitiveadvantage in developing innovative products but due to limited reach ithas been unable to commercialize the innovations. The conclusion is thatTony Electronics needs to enter the markets and expand its reach tomaximize its revenue and profits. However, even with strategic change,the spirit of innovation will remain intact because that is what has madeTony Electronics grow and would make it stay strong. Asian marketshave attracted world attention in recent times due to increasing purchasing power and consumption of developing nations thusconsidering the market potential for sales, demographics, geographicaladvantage and regulations it has been found that Srilanka and Singaporeare good latent markets for Tony.
Factors to be considered while selection of a market: