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Nestle Juices Project

Nestle Juices Project



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Published by Umar
Brand Audit of Nestle Juices that are now Nestle Fruita Vitals
Brand Audit of Nestle Juices that are now Nestle Fruita Vitals

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Published by: Umar on Feb 13, 2010
Copyright:Attribution Non-commercial


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Brand Audit
 Nestle juices
Brand Audit
 Nestle juices
TABLE OF CONTENTSNo. Particulars Page
1 Executive summary 32 History and Introduction 43 Mission and vision 104 Value chain Analysis 125 Pest analysis 196 Market analysis 227 Competitor analysis 248 Swot analysis of nestle juice 279 Porter five model 3010 Analysis of buying behavior 3311 Hierarchy of goals 3512 Marketing segmentation 3513 Positioning 3614 Product strategy 3715 Communication strategy 3816 Budget 4017 Distribution strategy 4118 Price strategy 4219 Sale forecast 47
Brand Audit
 Nestle juices
Executive summary
 Nestle foods was established in 1866. Since then it has continued to providequality products to its customers with products and packaging innovations. Nestle juices is Pakistan¶s number one and fastest growing food company. The company istrying their level best to differentiate themselves from other local companies andtrying to win the competition in juice industry by adopting the modern trends andtechnologies in both operational fields as well as in marketing of their products.In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies¶ history and introduction whichincluded the year of formation and certain steps the resulted in the today¶s form of  Nestle. We describes value chain analysis PEST analysis about nestle juices andour brand competitor .And the next step we do experiment about SWOT analysiswho its effect on our brand .so we described MARKET analysis, competitor analysis, analysis buyer behavior , hierarchy of organization goals and the next stepto STP of nestle company ,so we explain product strategy , price strategy anddistribution strategy ,communication strategy and other things related to amarketing plan such as marketing budget and last of our project sale forecast for last 5 year.. Innovative technology, , Globalization, Matrices, , Financial Review,Porter¶s five model, Industrial analysis, Five Ws and Future Plans Of Company.

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