The fundamental basis for strategy formulation isthe environmental analysis.
Environment provides the opportunities to thebusiness to produce & sell a particular product.For Ex: the present scenario the businessenvironment provides the wide opportunity forInternet,touch screen mobile etc
Environment means surroundings.IBE means thefactors/activities those surround / encircle theinternational business. In other words , businessenvironment means the factors that affect orinfluence that MNC’s.
INTERNATIONAL BUSINESSINTERNATIONAL BUSINESSENVIRONMENTENVIRONMENT