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Internship Report at a Telecommunication Company / Syria

Internship Report at a Telecommunication Company / Syria

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Published by: waelmahainy1 on Feb 14, 2010
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Internship program ReportMTN Telecommunication CompanyArab International UniversityWael Mahainy: Presented byDecember 7\ 2009Arab International UniversityStudent name: Wael MahainyInternship supervisor: Dr. Serene DalatiYear: 4thInternship time: summer semester in 2009Start date: 1/7/2009End date: 31/7/20098 hours in a day5 days in a weekCompany: MTN Telecommunication CompanyMTN website: www.mtn.comLocation: Head office- Mazzeh Highway_ Engineer buildingDivision: Marketing Division; Director: Mohannad Ibrahim Table of Content:I.Brief History of MTN.II.Internship Program at MTNIII.Brief Description of Marketing Division.IV.Internship Activities.V.Situation Analysis.VI.Limitations and recommendations.VII.References.I.Brief History about MTN:(MTN) Mobile Telecommunication Network is a multinational mobile company that is operatingMTN Group Vision:“To be the leading provider or telecommunication in emerging markets”
MTN Group Strategy:MTN has adopted two-fold expansion strategy of levering existing business and growing intoMTN divisions consist of:Finance Division.Human Resource Division.Marketing Division.Capital Project Management.Technical Department.Corporate ServicesCustomer Service Division.Sales Division.IT Division.The biggest Division in MTN is Customer Care Services because since it contains 700 employMTN Values:MTN Group has a set of values that are united in all 21 MTN branches. These values are”Can do.Leadership.Relationships.Integrity.Innovation.II.Internship program at MTN:MTN have a special section in HR division which is Talent management, their main goal is tThe internship in MTN was a learning experience since professionalism is on top of their pMy main training area located in the marketing division, their main goal is to create, comBrain storming activity for new product category concerning Ring Back Tone ServiceModifying text message service for Ramadan month..Applying and monitoring Roaming tests with partners companyReviewing legal specification for new product launch.I have realized the importance of flexibility in any corporation as a hole and in marketinThe main areas in which I have participated in can be summarized with the following pointsThe process of launching the MTN services.Business plan and marketing procedures.Roaming processes and agreements.GSM cycle and IT application.Tour in Communication department (Graphic design, media).Over view about research and consumer segment department.The structure of Marketing Division The structure is highly connected and all sections meet and participate in decision makingIII.A brief description of Marketing DivisionThe marketing division of MTN is connected interactively, not only within other Divisions,Consumer segment Department.Communication Department.Corporate Segment Department
Roaming DepartmentResearch DepartmentProducts and servicesMarketing division in MTN is characterized by being interactive, flexible, cooperative, anA.Product and service Department:The biggest department in terms of employees and task operation in marketing division, itThe process of creating new products and Launch:1.STE Approval: a formal letter sent to Syrian Telecommunication Establishment with2.Prepare Internal Procedure: this step includes proposal and communication as folloa)IT Implementationb)Costumer Center Trainingc)MK Communicationd)Finance, Pricese)Sales Training and information3.Test Phase: IT test and results.4.Internal Memo: Financing new prices, products, and promotions.5.Internal Description to all employees6.Launch bulk SMS and targeting7.Monitoring Statistics.Products & services provided by MTN On the other hand, MTN produces many services related products, in which customers pay a mSuper Clip.News services.Push to TalkThree lined SIM cardMobile MoneyB. Roaming Department:The Roaming Department consists of two supervisors and coordinators. The task of this secGet contact information for Roaming partner.Negotiate the agreement and exchange deviation.Perform TADIG Test to ensure connectivity.Test agreement and exchange SIM cards for signaling.Set up billing and the network.Inform other departments.Launch, Monitoring and Maintenance.C.Research Department:The Research department is responsible for collecting, analyzing, and understanding primarCostumer behavior.Anticipating costumer needs.Brand Loyalty.Advertising Effectiveness.Service performance.The research department holds a huge responsibility since the continuous evaluation of datD.Consumer Segment Department:The main objective of this department is to increase the revenue by different segments andf)Analyzing monthly reports of SMS, Voice calls, Internet, and other services.

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