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Strategy Formulation: Situation Analysis and Business Strategy

Strategy Formulation: Situation Analysis and Business Strategy

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Published by reimarie12

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Published by: reimarie12 on Feb 14, 2010
Copyright:Attribution Non-commercial

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12/31/2012

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Strategy Formulation: Situation AnalysisStrategy Formulation: Situation Analysisand Business Strategyand Business Strategy
Corporate- and BusineBusine iCompetii
 
Busine iCompetii
 
BusineCompetii
 
CorporatCompani
 
 
Strategy Formulation: Corporate StrategyStrategy Formulation: Corporate Strategy
What businesses the corporation should be in?What businesses the corporation should be in?How should corporate headquarters manager itsHow should corporate headquarters manager itsgroup of businesses?group of businesses?Corporate Strategy is what makes the wholeCorporate Strategy is what makes the wholecompany greater than the sum of its business units.company greater than the sum of its business units.DiversificationDiversificationManage additional businesses - Apply excessManage additional businesses - Apply excessresources, capabilities, and core competencies thatresources, capabilities, and core competencies thathave multiple useshave multiple uses
 
 
Strategy Formulation: Corporate StrategyStrategy Formulation: Corporate Strategy
s
Corporate StrategyCorporate Strategy
Directional Strategy Directional Strategy 
– overall– overallorientation towards growth, stability,orientation towards growth, stability,retrenchmentretrenchment
PortfolioPortfolio
 
Strategy Strategy 
industries/marketsindustries/marketsthat the firm competes in throughthat the firm competes in throughproducts lines & business unitsproducts lines & business units
Parenting Strategy Parenting Strategy 
– coordination and– coordination andtransfer of resources between producttransfer of resources between productlines & business unitslines & business units

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