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Internet Advertising

Internet Advertising

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Published by puneet9211

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Published by: puneet9211 on Feb 14, 2010
Copyright:Attribution Non-commercial


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Internet Marketing
by Group No. 10
Why Internet Marketing
 You may be asking yourself why youshould be using internet marketing.
 You could deliver the mankind's mostextraordinary merchandise but if you do not advertise on the WorldWide Web, nobody will be capableto discover you the least bit.
It tells the world how to FIND you,your internet site and your product.
Banner Advertisements
Banner ads used to be a very popularform of advertising in the past. Fiveyears ago, in 1997, theaverage CTR for banner ads was as high. With today's CTR being a tenth of that and continuing to drop
In the beginning of targeted onlineadvertising, there were banner ads
Advertisements were introduced onHotWired in October, 1994, for brandsincluding Zima, Club Med and AT&T.

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Jokamatsu Sen added this note
On what research is the 1% /10%/89% based? I've seen this stated a lot but can't find out where this interesting stat came from
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