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Tahzeeb Business Plan

Tahzeeb Business Plan

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Published by Umar
A Business Plan on launching of fashion retail store named "Tehzeeb" at Gujranwala
A Business Plan on launching of fashion retail store named "Tehzeeb" at Gujranwala

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Published by: Umar on Feb 14, 2010
Copyright:Attribution Non-commercial

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10/23/2011

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AcknowledgementAcknowledgement
 First word for my Almighty who toughens us to take the challenge to head forward…and  First word for my Almighty who toughens us to take the challenge to head forward…and  then the prayers of the loveliest thing created on the earth-Parents!!!then the prayers of the loveliest thing created on the earth-Parents!!! And we are so obliged to our great teachers Mr. Afzal Tarrar, Dr. Nadeem Ahmed  And we are so obliged to our great teachers Mr. Afzal Tarrar, Dr. Nadeem Ahmed   Bashir and Mr. Khurram Azizi, who held our fingers throughout the stab and took us on Bashir and Mr. Khurram Azizi, who held our fingers throughout the stab and took us on the stage we are right now…!!!the stage we are right now…!!! And undoubtedly a great effort of our whole team that was there to tie up the exertion… And undoubtedly a great effort of our whole team that was there to tie up the exertion…Thanks to Almighty once again who fortified us by providing such serving hands…!!!Thanks to Almighty once again who fortified us by providing such serving hands…!!!
Table of Contents:
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Executive Summary ……………………………………………………………. 05Business Description …………………………………………………………… 06
General Business Description ……………………………………………............ 06Industry Information …………………………………………………….. ………06 Name of Business ……………………………………………………….. 09Vision Statement ………………………………………………………… 09Mission Statement ……………………………………………………….. 09Goals and Potential of the business ……………………………………… 10Values of Business ………………………………………………………. 10Uniqueness of Product or Service ………………………………………...10SWOT Analysis of Tahzeeb .…………………………………………….. 13Competitive strategy ……………………………………………………... 14Positioning Statement ……………………………………………………. 14Customers Benefits ……………………………………………………..... 14Future Products ……………………………………………………………15
Market Strategy ………………………………………………………………….15
Target Market (Customers Identified) ...……………………………….… 15Demographic Features ………………………………………………….... 15
Promotion Mix ……………………………………………………………………16
Advertisement ………………………………………………………………16Sales Promotion …………………………………………………………….16Direct Marketing ……………………………………………………………17
Pricing …………………………………………………………………………….. 17
Cost-Based Pricing …………………………………………………………17Value Based Pricing ………………………………………………………. 18Competition-Based Pricing ……………………………………………….. 18Pricing Strategy of Tahzeeb ………………………………………………. 18
Sales and Distribution …………………………………………………………… 19
Place Decision ……………………………………………………………. 19Design of our outlet ………………………………………………………. 20Layout of Tahzeeb ……………………………………………………....... 20l 3

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