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Basic Marketing

Basic Marketing

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Published by alnahian

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Published by: alnahian on Feb 15, 2010
Copyright:Attribution Non-commercial

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05/12/2012

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For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999Irwin/McGraw-Hill 
Basic Marketing
A Global-Managerial Approach
William D. Perreault, Jr.E. Jerome McCarthy
 
For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999Irwin/McGraw-Hill 
Chapter 1:
 
Marketing’s Role in theGlobal Economy
 
For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999Irwin/McGraw-Hill 
When you finish this chapter, you should
Chapter 1 Objectives
1.Know what marketing is andwhy you should learn about it.2.Understand the difference between micro-marketing andmacro-marketing.3.Know why and how macro-marketing systems develop.4.Understand why marketing iscrucial to economicdevelopment and our globaleconomy.5.Know why marketingspecialists—includingmiddlemen and facilitators— develop.6.Know the marketingfunctions and who performsthem.7.Understand the importantnew terms.
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