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Johnson Arabiia LLC

Johnson Arabiia LLC

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Published by kitsopens
Its all about Johnson Arabiia LLC
Its all about Johnson Arabiia LLC

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Published by: kitsopens on Feb 15, 2010
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Table of Contents
 Table of Contents ................................................................................................... 1ABSTRACT .............................................................................................................. 5CHAPTER 1 - INTRODUCTION ................................................................................. 61.1 BACKGROUND ............................................................................................... 61.2 JOHNSON ARABIA ........................................................................................ 111.3 OBJECTIVE ................................................................................................... 131.4 PROJECT AIM ............................................................................................... 131.5 RESEARCH QUESTIONS ............................................................................... 131.6 SCOPE ......................................................................................................... 14CHAPTER 2: LITERATURE REVIEW ........................................................................ 152.1 INTRODUCTION ........................................................................................... 152.1.1 Defining recession ................................................................................ 152.2 WHY A RECESSION OCCURS ....................................................................... 172.2.1 Three Ds’ of recession .......................................................................... 172.2.2 The four fundamental Bs of recession .................................................. 182.3 MEASUREMENT OF RECESSION ................................................................... 202.4 INDICATORS OF RECESSION ....................................................................... 202.4.1 Employment ......................................................................................... 212.4.2 Output .................................................................................................. 212.4.3 Industrial Production index (IPI) ............................................................ 212.4.4 Capacity utilization rate (CUR) ............................................................. 222.4.5 Interest rates ........................................................................................ 222.4.6 Producer Price Index (PPI) .................................................................... 23
 
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2.5 RECESSION EFFECT ON ECONOMY .............................................................. 232.5.1 Recession and full employment ............................................................ 242.5.2 Recession and Unemployment ............................................................. 252.5.3 The multiplier effect ............................................................................. 262.6 LESSONS FROM HISTORY ............................................................................ 272.7 STRATEGIES TO COUNTER RECESSION ....................................................... 272.7.1 Research the customer ........................................................................ 282.7.2 Continue advertising ............................................................................ 282.7.3 Adjusting product portfolio ................................................................... 282.7.4 Lowering extra budget ......................................................................... 292.7.5 Lower the stock holding ....................................................................... 292.7.6 Increase Cash flow ............................................................................... 302.8 STRATEGIES TO GAIN COMPETITIVE ADVANTAGE DURING RECESSION ......302.8.1 Good cost ............................................................................................. 312.8.2 Thinking out of the box ........................................................................ 312.8.3 Bad cost ............................................................................................... 322.9 EFFECT OF GLOBAL ECONOMIC CRISIS ON UAE ..........................................322.10 UAE AFTER RECESSION ............................................................................. 332.11 SUMMARY ................................................................................................. 36CHAPTER: 3 RESEARCH METHODOLOGIES ........................................................... 383.1 INTRODUCTION ........................................................................................... 383.2 RESEARCH APPROACHES ......................................................................... 39
 
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3.2.1 Qualitative Approach ............................................................................ 403.2.2 Quantitative Approach ......................................................................... 423.3 DATA COLLECTION TECHNIQUES ................................................................ 443.3.1 Primary data ......................................................................................... 443.3.2 Secondary data .................................................................................... 483.3 LIMITATIONS OF THE RESEARCH ................................................................. 493.4 CHAPTER SUMMARY .................................................................................... 51CHAPTER 4: FINDINGS and ANALYSIS .................................................................. 524.1 DATA COLLECTION, HANDLING and ANALYSIS ............................................524.2 SURVEY FINDINGS ....................................................................................... 534.2.1 Division Manager .................................................................................. 534.2.2 Sales and Marketing Manager .............................................................. 564.2.3 Operation Coordinator/ Debt Collector ................................................. 584.3 SECONDARY FINDINGS ............................................................................... 614.3.1 Analysis of the financial statements for Johnson Arabia LLC ................614.3.2 Implications of Recession on Dubai...................................................... 664.3.3 Broader Implications of the recession on Johnson Arabia .....................67CHAPTER 5: CONCLUSION .................................................................................... 695.1 SUGGESTIONS FOR FURTHER RESEARCH ................................................... 72LIST OF REFERENCES ........................................................................................... 74APPENDIX I - SURVEY QUESTIONNAIRE ................................................................ 80APPENDIX II – FINANCIAL ANALYSIS ..................................................................... 88APPENDIX III - SURVEY FINDINGS ......................................................................... 92

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