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Engaging New Influences

Engaging New Influences

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Published by Paul Miers

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Published by: Paul Miers on Feb 16, 2010
Copyright:Attribution Non-commercial

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11/06/2012

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 J   U   9 - , 0  0  9  •   G  O  G  O W  U I    S I    •  W S I    G  O  ,. C .
ENGAGING THE NEW
INFLUENCERS
 
THIRD ANNUAL
 
NEW MEDIA ACADEMIC SUMMIT
 
W MI   C MI   C  S  U MMI   |  
E   G  G I    G  T  E   E  W I   F  L   U E   C E   S 
Table o Contents
Industry and Brand Insights
From PR to Public Engagement by Richard Edelman.....................................................................................2The State o Media: Today and Tomorrow....................................................................................................... 3Employee Engagement: Encouraging New Conversations.............................................................................4 Advancing Reputation: Every Organization is a Media Company................................................................... 5Crowdsurfng: Engaging Consumers.............................................................................................................. 6The New Era in D.C.: A Discussion with Bob Shrum (D) and Tony Blankley (R).............................................. 7Global Perspectives........................................................................................................................................ 8Health: Using New Media in a Regulated Industry.......................................................................................... 9Insights rom the U.S. Administration about Engagement............................................................................10NGOs: Advancing Issues.................................................................................................................................11Measuring the Impact o Social Media......................................................................................................... 12What’s Next?................................................................................................................................................. 13
  Academic Insights
Workshop: The Pros and Pros: Building the Future Communications Workorce...........................................14Teaching Social Media: What Skills Do Communicators Need?...................................................................15
 About This Report
Edelman convened more than 100 proessors o communications, journalism, business and public relationsrom across North America and Europe to discuss how companies, organizations and media eectivelyengage their stakeholders through social media. The sessions were led by more than 50 practitioners whoguide digital communications strategies within leading organizations – including AstraZeneca, CNN, eBay,Environmental Deense Fund, GE, Johnson & Johnson, Microsot, Starbucks, The Lance Armstrong Foundation,UPS, and Whirlpool, among others.This report provides best practices and actionable insights into how to engage employees, consumers,investors, regulators and media.For more inormation on the event, including webcasts o the panel sessions,visit www.newmediaacademicsummit.com/Summit09/agenda.asp.

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