Mateo, Alberto Nel R.O0BChapter 1:The Market at the Bottom of the PyramidQuote: "The task of converting the poor into consumers is one of marketdevelopment."What I expect to learn:I expect to learn about the Bottom of the Pyramid as becoming consumers.Review:This chapter focuses on the ways as to how all we can view the low income people as an opportunity for business. Thus the concept of pyramid is created. Thisconcept refers to how the people are labeled in terms of their income. In other words,the highest income people are on the top and the low income people are at the bottom.We are somehow having the mindset that those at the bottom of the pyramid cannot become consumers of the goods and services that we have. Thus, they are not a viablemarket for businesses. This mindset is proving to be mistaken in this reading. Instead,they are a viable market that can make or break the success of a company. This kindof perspective is different from the usual but it make help us have a different view of people in BOP. This idea is possible with some factors which are taken into consider.When talking about the factors, first is that there must be purchasing power onthe BOP. It's because it is the one needed for them to gain access to goods andservices. Second is that there should be innovation on the idea of promoting one's product and services because it is needed to convince them that their product is worth buying. Last is that there must be considerations on how people in BOP behaves intheir way of purchasing. All of these factors must be considered in order to make aleap on their conception of BOP as burden to become consumers that can bringincome to the business and at the same time helping the society to lessen poverty. Weshould only remember that this kind of strategy can only be accomplished with thehelp of other sectors. Thus, there must be unity and cooperation for it to succeed.What I have learned:

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Concept of Pyramid

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Different view on the BOPIntegrative Questions:

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What is the pyramid concept?

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What is BOP?

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Whom does BOP refer to?

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What are some factors to consider in making BOP become consumers?

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What is needed in order to accomplish this kind of strategy?

Chapter 2:Products and Services for the BOPQuote: "The BOP market opportunity cannot be satisfied by watered-down versionsof traditional technology solutions from the developed markets."What I expect to learn:I expect to learn about how can there be innovation for BOP markets.Review:In this chapter, there are some questions that can hinder us from making theBOP becoming consumer idea in coming into fruition. It may be on the economic,social and even intellectual factors. Thus, this chapter presents some principle increating innovation for the BOP markets. These principles are the ones that could helpus understand how the companies should act in making it BOP as a great and stablemarket. These include concerns about price, innovation, scalability, functionality, and process, skill of work, education, infrastructure and distribution of products and/or service.In order to understand all of them, we can hit the general points that they arereferring. We can say that they refer to behavior, capacity and knowledge. These threecomponents are the ones targeted by these principles. There should be changes as tohow both company and BOP behaves. Company must go down on their comfort zoneand BOP must know to be independent and not relying too much on free services andgoods. There should be analysis on the capacity of both company and BOP for it isthe one which will they measure as to how they can come up with the plan that is beneficial for them both. Last is that they should both have knowledge as to howthings are going and not only relying as to what they know. It's because search for knowledge could mean everything that it can change the way they do things. Thereshould be a different approach as to how they will do it but they should accomplishtheir goal at the end. It is to bring products and services to the people in the BOP.What I have learned:

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Principles of Innovation for BOP Markets

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General ideas covered by the Principles of InnovationIntegrative Questions:

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What are some factors that can hinder the idea of BOP becomingconsumers?

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How many are the Principles of Innovation?

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What are the general points of these principles?

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What would be the idea that could mean everything in creatingchanges?

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What should be the end goal of the company in using the principles?

Chapter 3: BOP: A Global OpportunityQuote: "BOP markets can collapse the time frames taken from products, technologies,and concepts to diffuse in the system."What I expect to learn:I expect to learn that BOP is a huge opportunity for business to earn.Review:This chapter discusses as to how the BOP is considered as an opportunity to businesses. It represents that BOP is a viable market which is equated to income.Thus, targeting this segment of the pyramid is not only an ideology but a reality thatall companies must accept. There would only be a need to figure out how they becameas one of those many opportunities. There are some key points that are to be takeninto account to help us consider that they are really opportunities that is not onlyavailable to a specific place but on a global scale.These key points include scale, demand, innovation, sustainable developmentand costing. Scale is about how companies can grow in terms of their consumerswhich they can cater. It is important that they should scale their programs rapidly tomake huge profit. It is related to the second point which is the demand. There is ahuge amount of demand but it is only when it comes to totality but is little when itcomes to individual demand. Innovation comes into place as into what manner theyare to offer their products to the people in BOP. It is for the reason that BOP havedifferent concept as to how they make purchases. Sustainable development issomewhat connected to the innovation because they can maintain their developmentwhen they are innovative on how they do business. Thus, this part will include thecosting as to which companies would try to lessen their production cost withoutdecreasing the quality of the product and be able to sell it at the price that people inBOP can afford. All of these key points must be taken into consideration to createrelationships with the BOP market and eventually being able to grasp that hugeopportunity to earn from them with at the same time helping them gain respect inthemselves to change for the better.What I have learned:

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BOP as a huge opportunity

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Key points to help them consider BOP as a real opportunity to earn.Integrative Questions:

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How is BOP considered in this chapter?

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What factor is considered as to how companies offer their products?

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What factor is considered when it comes to maintaining their progress?

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What is gained by the BOP in becoming consumers?