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Book Summary (Lite) of The Next Evolution of Marketing

Book Summary (Lite) of The Next Evolution of Marketing

Ratings: (0)|Views: 140|Likes:
Marketing with meaning – the breakthrough strategy for
connecting with customers!

The old interruptive model of marketing doesn’t work.
Customers are tuning out. They no longer listen to
in-your-face messages. Instead, they demand meaning
in the brands they buy and the marketing that reaches them.

Marketing strategist Bob Gilbreath’s hot new concept,
Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing.

This groundbreaking methodology engages customers and wins their business by adding value to their lives.

Rather than pushing a product or service,
Marketing with Meaning woos customers by offering them something of value independent of purchase.
Marketing with meaning – the breakthrough strategy for
connecting with customers!

The old interruptive model of marketing doesn’t work.
Customers are tuning out. They no longer listen to
in-your-face messages. Instead, they demand meaning
in the brands they buy and the marketing that reaches them.

Marketing strategist Bob Gilbreath’s hot new concept,
Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing.

This groundbreaking methodology engages customers and wins their business by adding value to their lives.

Rather than pushing a product or service,
Marketing with Meaning woos customers by offering them something of value independent of purchase.

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Published by: Business Book Summaries on Feb 17, 2010
Copyright:Attribution Non-commercial

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The Next Evolution of Marketing | Bob Gilbreath
 About the Author 
arketing with meaning –the breakthrough strategy for connecting with customershe old interruptivemodel of marketingdoesnt workustomers are tuningout hey no longerlisten to inyourfacemessages nsteadthey demand meaningin the brands they buy and the marketing thatreaches themarketing strategist obilbreaths hot new conceptarketing with eaning
 
represents the next evolutionary step in a progression followingdirect marketing and permissionmarketing his groundbreakingmethodology engages customersand wins their business by addingvalue to their lives ather thanpushing a product or servicearketing with eaning wooscustomers by offering themsomething of value independentof purchasen he ext volutionof arketing ilbreathunveils a revolutionary new approach tobusiness that fills thegaping voids left inbottom lines whenpeople started tuningout ilbreath describes themarketing revolution now underway and the powerfulforces driving it
 WHY YOU NEED THISBOOK 
his book is your guide tosurviving and thriving in thismarketing revolution
Bob Gilbreath is Chief  Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and  part of WPP. Bob leads the Strategic Planning teamwithin the agency, advising clients such as Procter & Gamble, ConAgra Foods,Kroger, Luxottica, and  Abbott. His writing has been featured in Brandweek, he has spoken at Ad:Tech and Harvard Business School,and taught classes at NYU and Miami University.
 
Business
 
summaries 
.
com
February 2010
By Bob Gilbreath, McGraw-Hill Books, 2010
The Next Evolution of Marketing
Connect with your Customers by Marketing with Meaning 

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