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MARKETING MIX OF BARISTA VS CAFÉ COFFEE DAY VS MOCHAword doc

MARKETING MIX OF BARISTA VS CAFÉ COFFEE DAY VS MOCHAword doc

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Published by sushma_sampath6197
FROM THE STUDENT OF VIT , INDIA
FROM THE STUDENT OF VIT , INDIA

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Published by: sushma_sampath6197 on Feb 17, 2010
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03/25/2013

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VIDYALANKARINSTITUTE OFTECHNOLOGY 
VIDYALANKAR MARG, WADALA (E), MUMBAI – 400 037
MARKETING MIX OF BARISTA, CAFE COFFEE DAY AND CAFE MOCHATo: Prof. Avila Naik By Group Members
 
Tanvi Pedanekar-08-543Divya Subramanian-08-556Haveesha Ryali-08-549Pooja Mazoomdar-08-531Sudha Sampath-08-527Neha Bhirud-08-508
 
Date:26, October 2009
.
MARKETING MIX OFBARISTA, CAFECOFFEE DAY ANDCAFE MOCHAPROJECT REPORT NO:1
 
DATE: 26OCTOBER,2009
P
REFACE
Marketing strategies are methods followed by most successfuland well known companies to improve their scope in any market.It is a means by which we determine whether one company isbetter than the other or not. Food chains are a growing industry inthe modern world with an increase in the number of workinghours of the average working person. Hence, even food chainsneed to improve their marketing strategies to appeal to themiddle-class consumer. The main aim of this book is to make the reader understand thevarious strategies followed by food companies to improve theirscope on the consumer and to add appeal to their brand as awhole by being creative and unique. The various techniquesfollowed by three different food brands- Café Coffee Day, Baristaand Café Mocha have been listed in this book in an easy andunderstandable manner. These discussions, we hope, will enablethe reader to understand these strategies with ease. The main strength of this book is its audience-centred approach,which we hope will make for an enjoyable reading. All thesestrategies are real life applications by companies and verypractical. The contents of this book have been divided into three mainparts. The first part focuses on the marketing strategies andtechniques used by Café Coffee Day to make it such a global

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