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CUSTOMER PERCEPTOIN & SATISFACTION SURVEY OF ORGANIZED FMCG RETAIL OUTLETS IN LUDHIANA

CUSTOMER PERCEPTOIN & SATISFACTION SURVEY OF ORGANIZED FMCG RETAIL OUTLETS IN LUDHIANA

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Published by mandy s

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Published by: mandy s on Feb 17, 2010
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07/09/2010

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 PROJECT REPORTON
"
CUSTOMER PERCEPTOIN & SATISFACTION SURVEY OF ORGANIZED FMCG RETAIL OUTLETS IN LUDHIANA” 
Submitted to:PUNJAB TECHNICAL UNIVERSITYIn partial fulfillment of the requirement for the award of theDegree of BECHLOR OF BUSINESS ADMINISTRATION
 
 
 
 PREFACE 
The project report on " CUSTOMER PERCEPTOIN & SATISFACTIONSURVEY OF ORGANIZED FMCG RETAIL OUTLETS IN LUDHIANA "is the key task to fulfillment requirement of my Bachelor of BusinessAdministration degree.This report is concerned with "Customers SatisfactionSurvey". The study was conducted by Research Methodology with specificquestionnaire was prepared and survey was conducted. This report is prepared by me and suggestions of some very experienced and intellectual persons.
 
CONTENTS 
TOPICS PAGE NO.
Introduction 1.
Organized Retail in India 3.
FMCG retail in India 5.
Organized Retail outlets in Ludhiana 6.
Objective of the study 13.
Research Methodology 15.
Analysis & Interpretation 18.
Findings & Conclusion 49.
Crux of the Study
52
.
Limitation of the study 54.
Annexure 56.
Bibliography 62.

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