GCAL's Free Site Makes it Easy to Buy, Sell and Trade

www.CDEdiamonds.com

SELL WITH CERTAINTY

GCAL's e-Learning is OnlineWhether you are hoping to merely improveyour GCAL diamond cert knowledge, or arelooking for superior selling tips to start thenew year right, our new e-Learning programwill give you all the advantage you need

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Issue OneJanuary / February 2008

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Late in 2007, GCAL launched CertifiedDiamond Exchange (CDE), the free websitewhere JBT-listed retailers, wholesalers andmanufacturers can buy, sell and trade theirinventory of GCAL certified diamonds.CDE’s aim is to provide an accessible onlinesource of GCAL certified diamonds. Unlike anyother online diamond exchange, CDE has acritical layer of protection because eachdiamond is backed by GCAL’s Zero Tolerance4Cs Consumer Guarantee. This guaranteeassures buyers that every diamond listed on thesite was independently graded and verified andis protected with a money-backed guarantee.Buyers will save precious time finding just theright diamond, readily available for salebecause a dedicated CDE employee runs thesite–including confirming JBT listing of regis-trants, uploading certs, updating prices, andremoving listed stones that are no longeravailable.One of the first reported CDE sales was a 2carat-plus, GCAL Certified “Triple Ideal Cut”,D-color internally flawless round diamond. “Asmore and more people become familiar withGCAL–what it stands for, the integrity and ethicsin which it operates–the more demand there isfor GCAL Guaranteed Certified diamonds.We are excited about providing an additionalincentive for retailers to purchase GCALdiamonds from the CDE platform on which thesediamonds are easily traded,” says Don Palmieri,President, GCAL, Inc.

“GCAL has always been at the fore-front of utilizing new technologiesto create the most consistent andaccurate atmosphere in whichdiamonds are certified.”

CDE intends to be one of the most heavilymarketed diamond trading sites and is backedby the resources of Collectors Universe, theparent company of GCAL and CDE. Inventorywill be aggressively marketed directly to the bestbuyers in the marketplace through an advertisingcampaign in multiple trade publications, onlineannouncements and repetitive direct mail to over30,000 buyers, sellers and manufacturers in thediamond trade. Sellers can submit diamondinventory to GCAL for certification and then havethe diamonds marketed to over 30,000 domesticretailers, manufacturers and dealers all for theprice of the certificate with no hidden costsor commissions.Logging on requires registration atwww.CDEdiamonds.com. The process is quickand simple and limited to members of the tradeonly. CDE will not be available to the consumer.“GCAL has always been at the forefront of utilizingnew technologies to create the most consistentand accurate atmosphere in which diamonds arecertified,” says Donald A. Palmieri, President ofGCAL. “This focus on technology has enabled usto offer such exclusive features as Gemprint

,direct assessment light performance, theGemfacts interactive Digital Certificate, and manyother value added benefits to our customers. CDEwill be no different with regard to GCAL’s focus ontechnology and value added services. We will beconstantly looking for ways to improve the site, itsefficiency, and the experience of both the buyerand seller.”

CERTIFIED DIAMOND EXCHANGE GOES LIVE

SELL WITH CERTAINTY

GCAL's e-Learning is Online

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to enhance your bottom line. A series of freeonline courses that is essential training forany diamond salesperson, e-Learningprovides in-depth understanding of all ofGCAL’s advantages.

Learn the ins and outs of the most securecertificate on the market—the only oneavailable with the money-backed GCALZero Tolerance 4Cs Consumer Guarantee

This online program is divided into threesections for easy comprehension. Simpleslideshows with detailed images guide youthrough important points, index terms, anddiamond vocabulary. The first section, AboutGCAL, is an overview of our history, exclusiveservices and features.This includes categories like Gemprint

technol-ogy, laser inscriptions, optical brilliance, andphotomicrographs, among others.The second section, the GCAL Certificate,focuses on our product. Learn the ins and outsof the most secure certificate on the market—theonly one available with the money-backed GCALZero Tolerance 4Cs Consumer Guarantee.GCAL’s premium Guaranteed Diamond GradingCertificates bundle all the essential qualitygrading information with security data andvisually highlights the individual beauty of eachdiamond.The last section, Selling with GCAL, will giveyou all the pointers you need to successfullymake the sale. Small quizzes are presented asyou make your way through the slides, reinforc-ing the tips you have learned along the way.

e-Learning provides in-depthunderstanding of all of GCAL’sadvantages.

To find out about e-Learning,log on to www.gemfacts.com.

Issue One January/February 2008

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CDE REWARD CARD

For a limited time, all newly registered CDE members will receive a CDE Reward Card good towards$100 credit on a diamond purchase made through the site within 30 days of registration. Sendingthe CDE seller the serialized card upon purchase redeems this one-time-only reward, and then theseller is subsequently reimbursed by GCAL for every card redeemed.

NOTE FROMTHE PRESIDENT

Donald A. Palmieri

Welcome to the first edition of GCAL’sDiamond Profile

Newsletter. We will cover arange of gemological topics, services, marketinformation and new features on a timely basis.GCAL, a rapidly growing worldwide diamondcertification company, is a division of thepublicly traded collectible certificationcompany, Collectors Universe

(CLCT, NASDAQ).

In total, Collectors Universe divisions – GCALis one of seven – certified over three millionhigh value items worth over 1.7 billion dollarslast year.We have developed or acquired state of the artdiamond grading, identification, and lightperformance technology allowing us to offerthe only “Premium Diamond Grading Certifi-cate”. This guaranteed certificate is backed bya corporate-wide warranty reserve of ourpublicly traded parent company.This issue brings in depth descriptions of twoof our free advanced services:

GCALe-Learning

to help you understand the manyexclusive features of a GCAL guaranteedcertificate, and

CDE – Certified DiamondExchange

which provides a free diamondexchange platform, business to business forany industry member who wishes to buy, sellor trade GCAL certified diamonds.Please put us to the test of certifying yourdiamonds, training your staff and bringingmore value to your diamond offerings, andmore profits to you.

Published by: GCALPublisher: Donald A. PalmieriEditor: Pamela PalmieriCreative Director: Matan SellaContributors: Sharrie Woodring, Angelo PalmieriProduction: Linda Osofsky580 Fifth Avenue LL, New York, NY 10036212-869-8985 |

dap@gemfacts.com

www.

gemfacts.com

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If you do not wish to receive these newsletters,simply fax the mailing label to 212.869.2315marked “Cancel”. Or email us atinfo@gemfacts.com asking us to cancel.If you have questions or suggestions,please send directly to me – dap@gemfacts.com.

CELEBRATE THE SEASON

Valentine’s Day

With one of the biggest jewelry holidays of theyear quickly approaching, diamond studsshould be high on your inventory list forValentine’s Day. The perfect romantic gift, studsnever go out of style.Did you know that GCAL offers a special‘Perfect for Pairs’ diamond cert. This guaran-teed certificate lets you and your customer seeboth stones on one certificate, including twoseparate photomicrographed laser inscrip-tions. Love is in the air!Join GCAL at Centurion 2008 as we become afirst-time sponsor of the highly successful finejewelry show. Stop by from February 2-6 so wecan update you on all of GCAL’s endeavors overthe past year.All registered Centurion retailers have automati-cally been signed up as members of CDE, and$100 CDE Reward Cards will be available forpick up at Centurion. When Centurion retailerspick up their CDE $100 Reward Card they willbe entered into a drawing for a chance to winone of three $1000 CDE Reward Credit Cardsgood for the purchase of diamonds onCDEdiamonds.com.

Also See Us at the Following Shows: IJT 2008 Jewellery Tokyo, HKJJA Show,JSA Security Show, JA New York Winter & Summer, CIBJO, JCK Las Vegas

Howard Pomerantz, Sharrie Woodring,Angelo Palmieri and Don Palmieri IIJS-India International Jewelry Show, Mumbai.

CUSTOMER SPOTLIGHT

F. Gale Carpenter

Big Island Jewelers, Kailua-Kona, Hawaiiwww.bigislandjewelers.comA recent CDE promotion rewarded a newlyregistered member with a $1,000 credit towardCDE diamonds. The November 2007 winnerwas F. Gale Carpenter of Big Island Jewelers inHawaii. “I can't wait to redeem my reward cardon one of the GCAL Guaranteed CertifiedDiamonds,” Carpenter said. “I look forward toreplenishing my diamond inventory in the nearfuture.”

IDEX INCENTIVE

Need another reason to sign up for CDE?Besides the advantages of a free online portalto buy and sell your GCAL certified diamonds,with registration you’ll also receive thiscomplimentary gift: You will be eligible to become a full member ofthe IDEX

Online Diamond Trading Networkfor 90 days free of charge. This $210 valuesubscription includes access to the largestdiamond inventory available atwww.idexonline.com as well as a complimen-tary subscription to IDEX

Magazine, a leadingindustry publication. *To learn more, log onto www.gemfacts.comand click the IDEX link.

GCAL CIRCLES THE GLOBE

Members of the GCAL team have been circling the globe in recent months. Whether representingGCAL at trade shows or speaking in front of prominent industry audiences, the message of guaran-teed certificates and ethical diamond dealing remains a priority.

Don Palmieri, Michael Haynes and Howard Pomerantz at the CIBJO Meeting at The United Nations Headquarters Geneva, Switzerland.Howard Pomerantz, 2007 China Int'l Diamond Conference, Shanghai, China.Howard Pomerantz (right of speaker) Moscow Diamond Conference, Russia