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Culture and CB

Culture and CB

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Published by san0704
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Categories:Types, School Work
Published by: san0704 on Feb 18, 2010
Copyright:Attribution Non-commercial

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08/17/2010

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Culture and Food – Kellogg’sIndian Venture :
Entered India in 1994.Found traditional Indian food not healthyand strongly influenced by culture.Launched as a healthy alternative to breakfast.Eating culture in India – No. of regional food preferences, Indian consumers prefer hot milk as against cold milk used by westerners,
 
 
Indians believe in heavy breakfast.Problem of affordability and doubts abouttarget segment.Eating is strongly influenced by Indianculture and Kellogg is struggling.
 
 
Defining Culture :-Culture is sum total of learned beliefs,values and customs that serve to direct theconsumption behavior of members of a particular society.For Example, because of Indian culture agood number of consumers in India arevegetarian.

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