Professional Documents
Culture Documents
Rolls Royce
The Ghost Appears
Incredible India
A kaleidoscopic nation Peak Oil
What it Implies
30 Business Bytes 23
32 Incredible India
27 29 30
Managing Editor Sunil P’vee Senior Editor Yacoub Omar Editorial Assistant Marcel Assousi
Content Contributors Butros Shadly - Ken Rubin - Leena Ayyad - Martin Tobola - Rita Alshoaibi
Art Director Manuel Johnson Senior Web Designer Mohammed Abbas
Photography Ashraf Hassan
Sales Manager Shamsudeen HM Marketing Analyst Yasmin Mehdi
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H
ere’s an excerpt from on- not from the lenses of profes-
line on the biggest story sional cameramen but instead
to hit the news media in were captured in the raw, in real
recent times — the story of the time, by ordinary people who
Citizen Journalist... were witness to the event. The
There was a time when bombings of The Tube in London,
the millions of people out there the crash of U.S. Airways Flight
were simply consumers, maybe 1549...all examples of where ev-
helping to enrich the content eryday citizens have taken the
through an eye-witness account lead on a major story, just by
or some inside information. But being there and having the tech-
their participation was strictly nology to record the events that
left to the journalist, and editor. would create history.
Today, there’s a new form But, these are major sto-
of journalism that’s materializing ries and not all news is of this
right before our eyes. It’s called variety. What’s great about Citi-
Citizen Journalism, and it’s shak- zen Journalism is that it doesn’t
ing the news tree like never be- have to be a headline story or
fore. Think about it...there are big breaking news. In the digi-
millions of people out there... tal press, Citizen Journalism can
each with a story, a new per- show up as a comment to an
spective, a different experience. article, a piece of local news, a
With the propagation of modern first-hand account of a local town
technology like cell phone cam- board meeting. There are virtu-
eras, computers and the wealth ally thousands of avenues that
of outlets the Internet provides, Citizen Journalism can take.
how people get their news is rap- Still, it can be an uncom-
idly transforming from one stoic fortable proposition for a publish-
voice to the cry of millions of er, allowing readers and interest-
passionate people looking to be ed citizens the chance to speak
heard. their minds. Regardless of how
While the traditional news uncomfortable the thought of al-
media has scoffed at the idea lowing average citizens to create
that common, everyday citizens content for your publication may
have the power to enrich how is- be, it’s happening. Those who
sues and events are covered, the accept the change and embrace
world is seeing examples of it ev- the propagation of Citizen Jour-
eryday. Saying it is all fine and nalism, have the opportunity to
well, but what are the examples do so at their own pace. Those
of Citizen Journalism, what’s the who resist, will eventually fall
proof that traditional news me- by the wayside, their content di-
dia and professional journalism minished by the richness of their
aren’t still in the drivers seat? competitors.
There are hundreds of examples At Vivalife, we welcome the
out there but let’s just focus on a Citizen Journalist and look for-
few. ward to enriching our maga-
Images of the protests zine with your content. So keep
and its brutal suppression fol- those pens penning and cameras
lowing the reputedly flawed Ira- clicking.
P ’ v e e
Sunil
nian presidential elections were
broadcast to the outside world
L
ooking back on 2009 from previous 20 years, things have do, but it’s also true that there’s
the vantage point of having been going great and a hamster sort of the morning after and
just come through it, we was just churning around its now we have the deficit and,
offer some perspective on what wheel and then it sort of col- you know, we’re still sort of
was good, bad and ugly about lapsed at the end of 2008, the getting, there’s the hangover
the year gone by. beginning of 2009....” basically.
Let’s start with the economy... “ And then there was the big And so is there any consensus
debate in 2009 about what about whether the right choice
If 2008 was the year of eco- do we do about this collapsed was putting the hamster back
nomic crisis, what was 2009? hamster and there was sort on the wheel or letting the ham-
According to Professor Yoram of a group that said, well, the ster rest?
Bauman, an economist at the hamster needs some rest. And
University of Washington, “Well, then there was a group that said There’s rarely a consensus in
I think the answer to that has that the hamster needs some macro-economics. The old line is
to go back to 2008 when, you methamphetamines. Yeah. We that if you put all of the macro-
know, we had the financial crisis have to get the hamster back on economists and in the end they
at the very end there. And until the wheel and that’s what the still wouldn’t reach a conclusion.
that point, the economy was re- stimulus package was about. I’ve never been able to under-
ally cruising along there. stand why with decades and
I think that the overall sense is decades of economic history to
If I had to pick an animal to that the stimulus was a good look at, economists still cannot
describe the economy in 2009 it thing for the economy, that it agree on some of the most fun-
would be a hamster. But for the was something that we had to damental basic questions about
A
s a new decade dawns it and feats of sporting prowess. The story was also a
is only appropriate that It was the decade that above harbinger of the problems that
we look back on the de- anything else displayed the ut- come when past and future con-
cade gone by, not only to take ter audacity of hope, reaffirming verge on the present and clash
note of all things we could have our belief in the human spirit for dominance. All over the
done, but did not do, or the and its resilience, its ability to world, if anything has defined
things we did, which perhaps pick up, dust-off and move on this past decade and earmarked
we should not have, but also to forward. relations between nations and
remember what we did right; When we write of events people, it was this conflict
for there was plenty to look that mark a decade often the between past and future. The
back to with pride that gives us constrains of space mean it is outcome has been as incom-
hope for the future. prehensible as asking a ques-
The decade gone by was tion in English and receiving a
singular in that it missed out reply in Arabic. More than ever
on being tagged by a moniker. many of countries found them-
Occasionally referred to as ‘the selves doing the splits, with one
noughties’, for the zeroes or foot anchored to the past and
noughts in the middle, the de- the other in a boat moving to
cade had the dubious distinction the future, the tragic results of
of being called, ‘The Decade which are still being played out
from Hell,’ by Time Magazine on on the world arena.
its December 07, 2009 cover In the United States, the
page. Granted that it was an decade which began with the
exaggeration on the part of unforgettable presidential elec-
Times, nevertheless there was tions of 2000 and a momentous
plenty to make the past decade Supreme Court decision which
perhaps the most dispiriting saw George W. Bush elected as
decade in a long while. Book- the 42nd President, ended with
ended by two financial melt- the landmark election of Barack
downs, the 10-year period was- Obama, the first black President
was wrought by ongoing wars in the nation’s history. Both
against terrorism, disastrous elections politically polarized the
calamities, business bankrupt- by design exclusionary, a lot country and led to the partisan-
cies and the near collapse of more will be left out than can be ship and divisiveness that are
many bellwether industries. included. So with apologies to evident to this day. Even the
From our vantage point all those events, and people and most pivotal event of the de-
at the dawn of a new decade places, that did not make it here cade, the 9/11 attacks and the
let’s look back on a decennium let us begin. military response that followed,
marked by some of the costli- Newswires around the soon became mired in political
est and lengthy conflicts since world began the decade on the opportunism. The war on terror-
World War II, a decade pocked resignation of Russian President ism also broadened ideological
by the menace of deadly terror- Boris Yeltsin. In his New Year’s chasm around the world that
ist attacks, battered by natural Eve address to the nation, the have yet to be bridged.
disasters and hit by man-made aging president had grimly de- On the economic front,
pollutants that are altering its clared that he was handing over the decade which dawned on an
climate and impacting its envi- powers to his young Prime Min- optimistic note, with relatively
ronment. But the decade has ister Vladimir Putin. The Russian rapid economic growth and un-
not been without its redeeming story was full of telling symbol- employment at its lowest yearly
points of high when it witnessed ism — it marked the shift of an rate since 1969, soon went
scenes of undaunted courage, older order to a new one, the into a downward spiral with the
deeds of boundless compassion past making way for the future. bursting of the dotcom bubble.
T
he Rolls Royce Ghost the Paris motor show in autumn sketches. As sightings of secret
swished into Kuwait at 2006.The new car would be in development models on the
a scenic ceremony set production and on sale by the road increased, Rolls-Royce Mo-
amidst the lush splendor of the turn of the decade, they prom- tor Cars unveiled 200EX, the ex-
greens of Sahara Golf Club. ised. perimental forerunner to Ghost,
Ali Alghanim and Sons spared The only other facts at the Geneva motor show in
no effort in a launch that truly confirmed at that stage were March 2009.
reflected the grandeur of the that it would be smaller than “200EX is a modern ex-
vehicle. the Phantom saloon and priced ecution of timeless Rolls-Royce
The final arrival of the somewhere between €200,000 elegance, breaking with some
much anticipated appearance and €300,000 before tax. areas of tradition but retain-
of the Ghost was given a a Speculation about its style and ing the core values that make
rousing welcome by car afi- specification began almost im- our marque unique,” said Chief
cionados gathered at the Golf mediately. Little was seen of the Executive Officer Tom Purves, at
Club. Rolls-Royce Motor Cars new car, codenamed RR4, until the event. An instant hit, 200EX
announced that work had be- the spring of 2008, when Rolls- bore the trademark Rolls-Royce
gun on a new model series at Royce released the first official design cues but in altogether
T
he Chinese auto giant BYD by the first half of 2009, BYD
Auto entered the GCC Auto Ltd. saw a sales increase of
market with a magnificient 176 percent year on year. It was
launch in Kuwait. Through Gulf also named the most competi-
Contracting and Trading Co. tive and influential automobile
(GCTC), their sole dealer for brand in China.
Kuwait, Saudi Arabia, U.A.E. and The 8 models from BYD,
Iraq, BYD Auto made its maiden which have gone through inten-
entry into the GCC market. sive tests before being launched
On the occasion of to the world markets, feature
launching their latest models the highest fuel efficiency, low-
in Kuwait, Mr. Mubarak Naser est emission, dust control and
Al Sayer, Vice Chairman, GCTC liquid outlet and are adapted to
welcomed H.E. Huang Jiemin, the varying temperature levels
Ambassador of the People’s in the region.
Republic of China to Kuwait, As a mark of its commitment to
other members of the diplomatic quality BYD conducts 40 differ-
staff and BYD Auto representa- ent types of vehicle tests before
tives along with members of the they are approved for produc-
media and distinguished guests tion. BYD is the largest car
present at the launch event. manufacturer in China and has
“We are gathered here aims to become one of the lead-
today not just to launch a new ing automobile manufacturers in
car but rather a whole new the world by 2025.”
brand in the region,” began The young age of BYD
Mr. Mubarak. “Despite the global Auto, relative to other auto gi-
downturn in the auto industry, ants in Europe, U.S. and Asia,
T
he 2nd Abu Dhabi Yacht of the two-day event said, “The region’s marine industry as a
Show (ADYS), which runs Kuwaiti market is the largest in whole, especially as it currently
at Abu Dhabi’s prestigious the Gulf in terms of boat num- has the strongest yachting mar-
Yas Marina from February 25- bers and Kuwaiti yacht and boat ket in the region — more boats
27, is the Middle East’s first and owners rank high on the pros- are sold in Kuwait than any
only show exclusively for yachts pect list of many of the show’s other individual market in the
over 25 meters long. international and regional ex- GCC.
In the wake of last year’s hibitors. The show also presents According to the latest
record turnout of Kuwaiti visi- Kuwaiti yacht lovers with the figures from the Kuwaiti Govern-
tors to the show, the organizers chance to see the latest models ment there are now over 18,000
are going all out to increase the the industry has to offer without registered leisure boats, with
numbers this year. Organizers having to travel half way around some 2,000 boats berthed in
say visitors from Kuwait are the world to do so.” four large and six smaller mari-
among the most sought-after by Kuwait market has nas, while the balance are kept
exhibitors and represented one always held appeal within the on trailers, making the small
of the largest markets for last outboard powered boats sector
year’s highly successful ADYS up to 35’ very large. However,
launch edition. the acute shortage of marina
Kuwaitis have always “More boats are sold in Kuwait berths is set to improve with
been sea faring people and the than any other individual the development of several new
boat ownership per person ratio market in the GCC. This and marina projects currently on the
is estimated at one boat for ev- the continuously expanding anvil.
ery 52 Kuwaitis, a figure that is marina landscape offer enor- The strong boating mar-
relatively high, matching many ket and the continuously ex-
markets in Europe. mous opportunities for the panding marina landscape offer
Speaking at a media yachting industry to thrive.” enormous opportunities for the
briefing in Kuwait, Franck Dai- – Frank Dailles, IYG yachting industry to thrive in
lles, Group Director of Informa Kuwait, as well as in the rest of
Yacht Group (IYG), organizers the Gulf region.
O
il is the blood that flows average production rate from an major investments in alternative
through the economies oil field over time usually grows energies, better utilization and
of many countries in the exponentially until it peaks and lower consumption of oil energy
region. With a significant chunk then begins to decline until the will begin before peak oil cre-
of its revenues coming from oil field is depleted. ates a worldwide supply demand
and with global oil prices deter- This concept is appli- crisis.
mining how governments in the cable to the sum of a nation’s The demand side of peak
region invest in their economies, domestic production rate, and oil is concerned with the con-
it is only fitting that we take a is similarly applied to the global sumption over time, and the
look at one of the factors that rate of petroleum production. growth of this demand. World
could impact future develop- Hubbert’s prediction in 1974 crude oil demand grew an aver-
ment in the region. We take a age of 1.76 percent per year
look here at Peak Oil to find out from 1994 to 2006, with a high
what it is and what it could fore- of 3.4 percent in 2003-2004.
tell for the region. World demand for oil is project-
Peak Oil is a term used ed to increase 37 percent over
to describe the point in time 2006 levels by 2030 (118 mil-
when the peak or maximum lion barrels per day from 86 mil-
global oil production capacity lion barrels , due in large part
is reached after which the rate to increases in demand from the
of production can only go into transportation sector.
decline. Production capacity is Energy demand is dis-
the main limitation of supply tributed amongst four broad
and when production decreases, sectors: Transportation, Resi-
it becomes the main constrain in dential, Commercial and In-
the petroleum supply and de- dustrial. Transportation is the
mand equation. largest sector and the one that
The concept, theory and has seen the largest growth in
logistic model of peak oil was demand in recent decades. This
first put forward by American sector also has the highest con-
geo-scientist Marion King Hub- sumption rates, accounting for
bert and the theory is named approximately 55 percent of oil
after him as the Hubbert Peak that global peak oil would occur use worldwide as documented in
Theory. Hubbert used his theory in 1995 “if current trends con- the Hirsch report. Transportation
to accurately predict that over- tinue” did not occur. However, is therefore of particular interest
all oil production in the United the use of sophisticated com- to those seeking to mitigate the
States would peak during late puter algorithms and up-to-date effects of peak oil.
1960s and early 1970s. information on current resources Although demand growth
According to the Hubbert and new reserves, now allow is highest in the developing
model, the production rate of scientist to make more refined world, the United States is still
oil, or any limited resource for predictions. the world’s largest consumer of
that matter, will follow a roughly Optimistic estimations petroleum. Between 1995 and
symmetrical bell-shaped curve of peak production forecast the 2005, U.S. consumption grew
based on the limits to which it global decline will begin by 2020 from 17.7 million barrels a day
can be exploited and the market or later. Pessimistic predictions to 20.7 million barrels a day, a
pressures that act on it. of future oil production oper- 3 million barrel a day increase.
The concept is based on ate on the thesis that either the China, by comparison, increased
the observed production rates peak has already occurred, oil consumption from 3.4 million
of individual oil wells, and the production is on the cusp of the to 7 million barrels a day, an
combined production rate of peak, or that it will occur short- increase of 3.6 million barrels a
a field of related oil wells. The ly. The current thinking is that day, in the same time frame.
D
iarrhea kills 1.5 million
young children a year in
developing countries —
more than AIDS, malaria and
measles combined — but only
4 in 10 of those who need the
oral re-hydration solution that
can prevent death for a few fils
get it.
“All the attention has
gone to more glamorous dis-
eases, but this basic thing has
been left behind,” said Mickey
Chopra, chief of health at
UNICEF, which is trying to put
diarrhea back on the global
health agenda. “It’s a forgotten
disease.”
His observation lies at
the heart of a wider debate
over whether the United States
and other rich nations spend
too much on AIDS, which re- but is also more than the $646 own daunting challenges, there
quires lifelong medications, million it is spending on mater- is heightened competition for
compared with diarrhea and the nal and child health in all the foreign assistance. Dr. Ezekiel
other leading killer of children, world’s countries combined. J. Emanuel, a member of the
pneumonia, both of which can Spending on combat- White House staff on health is-
be treated inexpensively. ing AIDS and H.I.V. also ac- sues, has contended that the
President Obama has counts for almost 50 percent limited international aid for
proposed a 53 percent hike in of all donor financing for global health would save more lives if
money to fight malaria, a major health. Despite this spending, future increases focused on ma-
killer of African children. But he half the people with the disease ternal health and the “ mundane
has also committed to major in- who need drug treatment are but deadly diseases” that kill
crease in money to fight AIDS in not getting it, and over two mil- young children.
coming years ensuring that the lion died in 2007, according to Jeffrey Sacs, the Co-
disparity in American spending Unaids,the UN agency devoted lumbia University economist,
on AIDS and the big child killers to AIDS. countered that wealthy donors
remains stark. Meanwhile, the toll of still spend far too little on global
In Africa’s two most women and children who die of health and rejected what he
populous nations, Nigeria and easily preventable or curable called the wrong-headed idea
Ethiopia, the total number of condition is even higher. Pneu- that “we need to make a terrible
people who died of AIDS in monia alone killed two million and tragic choice between AIDS
2007 was 237,000 — far less children under age 5, and diar- and pneumonia. Rather than
than the 540,000 children under rhea claimed an additional 1.5 tearing down what is working,
5 who died of pneumonia and million, out of the nine million we should continue to invest in
diarrhea. But this year, the young children who perished, what’s needed,” he said.
$750 million the United States and the 500,000 maternal For an extra $3-4 million
is spending on AIDS in the two deaths last year. children in poor countries could
countries not only dwarfs the As the United States and be inoculated against pneumo-
$35 million it is spending there other rich nations hit by the nia and the rotavirus causing
on maternal and child health global financial crisis face their about a third of diarrhea deaths.
T
he much-hyped Copenha- tion 2009” report on the 18th of proved health and food security.
gen Conference on Climate November. It chose to take up One key finding is that as
Change ended, as expect- a politically delicate topic, the people’s household economies
ed by many, on a high note of relationship between climate and individual mortality rates
silence on the key issues. De- change, population stabilization improve, this tends to encour-
spite the attendance of leaders and the importance of gender. age households to reduce births.
or high ranking officials from The fundamental question it As a result, growth rates
over 180 countries including seeks to address is: how much since the 1950s have slowed
U.S. President Barack Obama of a threat is the growth in down. The world’s population
and Chinese Premier Wen Jia- population to the world and how growth rate is around two per-
boa, the conference failed to much of this increase will lead cent at present. However, the
produce a credible outcome on to a spike in green house gas absolute number of people being
the important issues of curbing (GHG) emissions? The UNFPA added annually to the world’s
carbon emissions and on help- estimates that by 2050 the population has remained around
ing poor countries adapt to the world’s population will hover 70 to 75 million since 1965.
eventualities of climate change. between 7.9 billion to 10.4 bil- Only as late as the mid-1990s
Moreover, deliberations on a lion depending on which variant did researchers start studying
legally binding treaty could only scenario materializes and how the relationship between popu-
come up with a weak framework fertility rates will evolve be- lation and emissions properly.
agreement. tween now and then. Key questions that researchers
Not only is it exceed- The greatest surge in reflected on are the relation-
ingly difficult to draft a treaty population numbers occurred ship between household size
to which the 192 member between 1950 and 2005. During and emissions, the effects of an
countries of the UN Framework this period, the rich world grew aging population, the shift of
Convention on Climate Change by 400 million and the develop- populations from rural to urban
can agree, but negotiations ing world, by about 3.5 bil- areas and gender dynamics.
have been complicated by dif- lion people (a 200% increase). The answers are interesting but
ferences between the developed This surge is a consequence of not conclusive.
world and developing countries developments in technology, im- Nobody can argue with
over how much responsibility
each should take for mitigat-
ing climate change. Develop-
ing countries argued that rich
countries have contributed the
most to cumulative emissions,
and so should bear most of
the costs of reducing emis-
sions and implementing adap-
tation measures. Developed
countries also have higher
per-capita emissions than
most developing ones. But
the bulk of future increases in
emissions is expected to come
from populous developing
countries like China and India.
Prior to the Co-
penhagen Conference the
United Nations Population
Fund(UNFPA) released its
“State of the World Popula-
Centrepoint Kuwait
awarded “Superbrands
2010” for the second con-
secutive year
Centrepoint the leading
fashion retailer in Kuwait once
again makes headlines by get-
ting accorded the “Superbrands
2010” status for the second
consecutive year. Centrepoint
emerged as a Superbrand once
more following rigorous assess-
ment across well established cri-
Al Seef Hospital – 5-star including, pediatrics, obstetrics teria by the Superbrands Kuwait
medical services in Kuwait & gynecology, dental, dermatol- Council.
United Medical Services recently ogy & venerology, physiotherapy Eclipsing big names in
announced the opening of the and nutrition & dietetic services the communication industry,
first phase of their state-of-the- to name a few. In addition, Al retail industry, trading industry
art Al Seef Hospital in Kuwait. Seef Hospital presents special-
The hospital, which will mark ized health care units for kids
a new era of medical services and women like the Neonatal
and health care in Kuwait comes Intensive Care Unit (NICU) and
after years of hard work behind Special Care Baby Unit (SCBU)
the scenes. With every patient and a plastic surgery unit.
room overlooking the tranquil Keeping patient’s care
waters of the Arabian Gulf, the and comfort as their highest
hospital offers the latest and priority, Al Seef Hospital has
most sophisticated technologies provided facilities that range
in terms of medical services in from luxurious suites equipped
Kuwait. with latest medical technolo-
“We are very confident gies overlooking the Arabian
that Al Seef Hospital is going to Gulf to the finest doctors and
be a great contribution to Ku- staff members interacting with
wait society and will be of ben- patients at all levels.
efit to everyone in the country,” Al Gharabally concluded and other sectors, Centrepoint
said Hind Al Gharabally, VP of by saying that, “Our strategy Kuwait was recognized for its
Marketing and PR. She added, incorporated in building Al Seef outstanding achievement for the
“We are committed to provid- Hospital is based on two main year 2009-2010 from over 1300
ing the best health services to pillars; to offer the best medi- short listed brands.
our society and Al Seef Hospital cal services through advanced Brands have been short
stands as testimony to that.” techniques and special care and listed based on their demon-
The largest and most tech- servicing our society by exerting strations of high brand aware-
nologically advanced private our foremost efforts and invest- ness, consumer recall, a cred-
hospital in the Middle-East of- ing in developing the optimum ible reputation, corporate social
fers services to the whole family health care sector in Kuwait. It responsibility programs and
TAURUS
You are likely to CANCER VIRGO
throw caution Your vision is You may feel
to the wind, es- practical right that you’re in
pecially where now, and you the grip of a
boundaries be- want to see force beyond
tween fantasy tangible re- your control,
and reality can sults for your since it is a
be blurred, so efforts. More time for great,
tread carefully. contact with authority figures is perhaps even radical or dras-
You will have a sense of aware- likely during this period. Rec- tic, changes in your material as
ness of your own limitations ognition is likely to come your well as emotional world. This
this month, leading up to mid- way whether you ask for it or is an especially introspective
month phase, be they physical, not. You are most charismatic month during which you have
emotional or even financial. You and well-received on the job. the chance to truly uncover your
want more than what mundane You are socially go-getting right personal strengths and talents.
reality offers, but perhaps too now, and success may come This is a very expansive time
much. Avoid secret dealings, though your good managerial when you have lots of liveli-
especially the ones that are qualities or some form of artistic ness, but not necessarily self-
not clearly legitimate and jus- talent. Try to work cooperatively discipline to match. Now such
tifiable. It can be better to be on relationship problems, and a careless attitude may lead to
motionless and still, and feel the when differences arise show tol- undesired troubles. You take
wind change, than to row in the erance for minor issues as that’s much more interest in play and
wrong direction. the need of the hour. pleasure!