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Home Depot VSEP

Home Depot VSEP

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Published by wjmuseler
Master's Thesis. Buisness case for expanding into targeted Commercial construction markets
Master's Thesis. Buisness case for expanding into targeted Commercial construction markets

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Published by: wjmuseler on Feb 18, 2010
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Home Depot Virtual Shopping Extension Program 1Running head: HOME DEPOT VIRTUAL SHOPPING EXTENSION PROGRAMHome Depot Virtual Shopping Extension ProgramWilliam J. Museler University of Phoenix - OnlineManagement of R&D and Innovation ProcessesTMGT 591John NeelsFebruary 5, 2007
 
Home Depot Virtual Shopping Extension Program 2
Executive Summary Memo 3
 
Home Depot Virtual Shopping Extension Program (VSEP) 3
 
Table 1.0 5
 
The Home Depot Virtual Shopping Extension Program Genesis 12
 
Environmental Analysis 14
 
Objective: 14
 
SWOT Analysis 15
 
Internal Environment 15
 
External Environment 16
 
Home Depot Customer Demographics 18
 
Home Depot’s Corporate Culture 19
 
Opportunities 19
 
Technology Road Map 21
 
Phase 1: Preliminary Phase 21
 
Phase 2: Development Phase 21
 
Phase 3: Follow up Activity 22
 
Critique and validate the roadmap: 22
 
Develop an implementation plan: 22
 
Review and update: 22
 
Project Segmentation 23
 
Methodologies 24
 
Financial Project Plan Assessment 25
 
Phase Two Project Personnel Requirements 29
 
Table 3.0 32
 
Financial Projections and Considerations 32
 
Table 4.0 34
 
Table 5.0 34
 
Table 6.0 34
 
Project Analysis and Review 35
 
Home Depot Virtual Shopping Extension Program Global Deployment 36
 
Introduction 36
 
Marketing Challenges 36
 
Marketing Deployment Targeting with the Right Media 37
 
Table 7.0 39
 
Global Resource Management 40
 
Conclusion 41
 
References 42
 
 
Home Depot Virtual Shopping Extension Program 3
The Home Depot
Memo
To:
Professor John Neels
From:
William J. Museler 
CC:
 
Date:
February 5, 2007
Re:
The Home Depot Virtual Shopping Extension Program Executive Summary
 Home Depot Virtual Shopping Extension Program (VSEP)
The new initiative launched by Home Depot in the form of the Virtual ShoppingExtension Program (VSEP) will allow access into markets which had previously seenlittle to no growth by the company. This program will connect the inventory system of each store to an online kiosk style consumer website. Both residential and commercialcustomers can shop, order, and pay for items and be assured that the items will be at thestore upon arrival. This system benefits the company in three distinct ways. First, the program is
 
an innovative ordering process in this market. Customers will be able to planwork out in advance then find out if materials required are available, the new system willsuggest other store locations for items which are out of stock. The second benefit of thissystem is that the company will have a better defined picture of inventory in and outflow. Establishing delivery routes and partnerships with distributors will be easier since

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