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Project Feasibility Project

Project Feasibility Project

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Published by: Pakkamas_Jitma_5732 on Feb 19, 2010
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06/12/2013

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Max Pro Company
Present to
Aj. Chaiyawat Thongintr
By
1) Miss PatimakanNarkrit ID: 50312050422) Miss PornthipPhuttipatkulID: 50312050573) Miss Issaree Ko janatwongsaID: 50312050954) Miss NaritraButinID: 50312051485) Miss PakkamasJitmanaID: 50312051616) Mr. ChokePrasertkongkaewID: 50312052037) Mr. PrachayaLaoobuthID: 5031205236
Section 2Student of Tourism Management Program
Project Feasibility Study and Evaluation
 
(1203) 2/2009
School of managementMae Fah Luang University
 
PREFACE
Present the amount of car in Thailand increase continuously though Thailandwill face a problem in economic crisis. The total of car increase from 1,660,934 in2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expandcontinuously. Furthermore the price of cars has uptrend because of technologydevelopment can help the quality of car increase. So, the value of car market will havemany profits in the further.The old or new car also want to care them including for beauty such as wash,clean, polish and wax, for attendance such as changing engine oil and sedimentservice so, when have many new cars the service also increase and when have manyold cars the trend of owner take a car in to each brand service center will decrease butthey like more general car care service that are the reason car care service growenormously.Present, car care has many services and customer including gas station or bigservice company such as MAX Auto Express and B-Quick that each company havedifferent service such as changing engine oil or car wash. Car care expands rapidly asincreasing of cars but don’t have many express companies for facilitation to thecustomer.Max Pro Express is car care express service that provides wash a car, Polishand wax service, clean within a car, changing engine oil service, changing tire serviceand daily checking cars service. We provide directly service, we will go to customers’house or office for increase the convenience and decrease the waste time to thecustomer.
Max Pro Express
 
SUMMARY
Car Care Express is project of take care car delivery for customer. We offer the convenience and decrease time for wait, we wash a car, polish, vary oil, and varywheel.We locate branch of company by survey amount of population in each area inChiangrai. We choose many population area that are Muang Chiangrai, Chiangkhong, Pa Daet,MaeChan and Mae Sai.Market segment will consider from 2 types 1.place of customer attends car care and 2.place follow by density of population. Target market of Car Care Expressis customer who have office in Chiang Rai or who have town house, home in mediumto high density of population. We decide slogan is
“Easy Quick ConfidentStandard”
Max Pro Express provide car washing, polishing and wax, washing carpet andseating, changing engine oil, changing tire and other service and we also give theinformation about car care for the customer.Max Pro Express have investment 13 million baht in first year from register capital 7 million baht and loan 6 million baht for invest4 branch and to be increase 20 branch within 5 year. This project value in time about 12% equal 25.7 million bahtand have IRR about 35.52%.

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