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Marca nas redes sociais virtuais - Uma proposta de gestão colaborativa através do relacionamento com o consumidor

Marca nas redes sociais virtuais - Uma proposta de gestão colaborativa através do relacionamento com o consumidor

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Published by Joana Dambrós
Brand in Social Networks - A purpouse of colaborative management through the customer relationship
The Internet and social networks statistics shows, by researches and numbers, the importance both got on people day-by-day. They proposed to the Internet users new ways to interact, express themselves and give their opinion about an infinite number of subjects, including brands.
Brazilian people have a meaningful participation in the current scenary, and this is the reason of this research development. Based on the presented scenery, this study tried to analyze the branding and the customer relationship into the social networks at a specific case, identifying the principles that guide its application.
This study also brings a concept called collaborative branding into the social networks, in wich the company changed the monologue by the dialogue and get, with this action, closer customers, givin their real opinion and becoming more and more loyal.
Brand in Social Networks - A purpouse of colaborative management through the customer relationship
The Internet and social networks statistics shows, by researches and numbers, the importance both got on people day-by-day. They proposed to the Internet users new ways to interact, express themselves and give their opinion about an infinite number of subjects, including brands.
Brazilian people have a meaningful participation in the current scenary, and this is the reason of this research development. Based on the presented scenery, this study tried to analyze the branding and the customer relationship into the social networks at a specific case, identifying the principles that guide its application.
This study also brings a concept called collaborative branding into the social networks, in wich the company changed the monologue by the dialogue and get, with this action, closer customers, givin their real opinion and becoming more and more loyal.

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Published by: Joana Dambrós on Apr 30, 2008
Copyright:Attribution Non-commercial

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UNIVERSIDADE REGIONAL DE BLUMENAU – FURBCENTRO DE CIÊNCIAS HUMANAS E DA COMUNICAÇÃOCURSO DE COMUNICAÇÃO SOCIAL – PUBLICIDADE E PROPAGANDAJOANA DAMBRÓSMARCA NAS REDES SOCIAIS VIRTUAIS:UMA PROPOSTA DE GESTÃO COLABORATIVAATRAVÉS DO RELACIONAMENTO COM O CONSUMIDORBLUMENAU2007
 
JOANA DAMBRÓSMARCA NAS REDES SOCIAIS VIRTUAIS:UMA PROPOSTA DE GESTÃO COLABORATIVAATRAVÉS DO RELACIONAMENTO COM O CONSUMIDORTrabalho de Conclusão de Curso – TCC,apresentado para obtenção do título debacharel em Comunicação Social,habilitação em Publicidade e Propaganda,do Centro de Ciências Humanas daComunicação da Universidade Regional deBlumenau.Prof. Dr. Clóvis Reis - OrientadorBLUMENAU2007
 
MARCA NAS REDES SOCIAIS VIRTUAIS:UMA PROPOSTA DE GESTÃO COLABORATIVA ATRAVÉSDO RELACIONAMENTO COM O CONSUMIDORPorJOANA DAMBRÓSBlumenau, dezembro de 2007.

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