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Communication Analysis of ISP’s in Pakistan

Communication Analysis of ISP’s in Pakistan

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Published by: ZeeRocks on Feb 19, 2010
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05/11/2014

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INTEGRATED MARKETINGCOMMUNICATION _______________________________ 
Project On: 
Communication Analysis of ISP’s in Pakistan
Submitted To:
Respected Sir Nayyer Butt
Submitted By:
Zeeshan Maqsood MBA-SP08-060Jawad Ahmad MBA-SP08-032 
Date:
 
May 18, 2009.
MBA (10B)
COMSATS INSTITUTE OF INFORMATIONTECHNOLOGY, LAHORE
 
Table of contents
Executive summaryA- Introduction
A.1- VisionA.2- MissionA.3- Core values
B- Marketing communication plan
 
B.1- Environmental scanning
B.1.1- provision of ISP in PakistanB.1.2- internet usage in PakistanB.1.3- technology adoptionB.1.4- online vs. offline shoppingB.1.5- competitors 
B.2- Objectives
 
B.3- Strategies
B.3.1 SegmentationB.3.2 Target marketB.3.3 Positioning 
B.4- 4P’s
B.4.1-productB.4.2-priceB.4.3-placeB.4.4-promotion 
B.5- Advertising Management
B.5.1- Theoretical frameworkB.5.2- Creative brief B.5.3- Executional frameworkB.5.4- budgetsB.5.5- Media buying and selection 
B.6- ConclusionB.7- AppendixB.8- Bibliography
 
Executive Summary-:
We take the honor in submitting the concise and concrete marketing plan of establishing an ISP in Pakistan, which serves as a basis and covers thefundamental aspects of marketing an ISP.While visualizing the mission of the company, we have set down the extensiveobjectives and for the execution of those objectives; the strategies are designedlike Segmentation, Targeting and Positioning (STP).In this context a detail scenario of ISP and Telecom industry, its scope, thecurrent market situation, product and competitors are stated. As there are a lot of ISPs working in Pakistan so we have also included the complete SWOT analysisof ISP industry.Moreover a vast analysis of market segments, market trends, user demand andmarket share of different contenders are given.Our company is a company ambitious to provide customers with completesolutions of Internet and local network needs.We have included the executional plan; a complete media plan which includewhere to advertise and when to advertise our new ISP. In the end, cash flow andprofit & loss statement are in the homework of the plan.
(Group Members)

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