Video Best Practices + Short online content videos should have short In-Stream ads, while full shows and movies can have longer In-Stream ads. + In-Stream ads have a very high Video Fully Played Rate, and therefore the main point of the acl can be presented at the end. + In-Stream is @ sound-cn environment, Ads can rely on sound as a part of the brand experience. + In-Stream acls especially increase upper funnel attributes such as unaied brand awareness and online ad awareness, eel + Typically, In-Banner and Floating video ads! experience is comprised of two stages: First, advertisers need to draw users’ attention to the video; then, users should be drawn to play, turn sound on, or engage with the ailent video, + Combining interactive features and placing users in the miciale of the experience may increase Dwell Rate and Dwell Time. + In-Banner and Floating ads are typically sound-off environments; users rarely un-rnute or may keep their speakers tumed off. Ads should not rely on sound to make the point, and can use text to subtitles to augment video. + Longer videos tend to have lower Video Fully Playaci Rate, and therefore should make their point clear from the start + In gome environments, starting videos with sound tumed on with very low volume increases Dwell Rate without reducing Video Fully Played Rate. + In-Banner and Floating ads positively impact especially lower funnel image and persuasion metrics such as brand favorability and intent to purchase + Weekdays from Sam to Spm, during office hours, is users’ preferred time to watch In-Banner and Floating video ads. - Add a “teaser” video on the pre-expanded ad or a clear call to action, The "teaser" video ean be lightweight and invite the user to engage, Expandable + Use Expandable Banners for video campaigns that require ample epace for the brand, Banners as they expand after a user interaction, such as a cick or a rollover. + Expandable Banners are a good fit for campaigns with longer marketing messages, as they maintain attention for longer. + Can be used with user-intiated and auto-initiated video, + In the auto-initiated case, the video in Pdlite Banner is exposed to the user at first Polite Banners glance, but without sound + Ifsound is turned off by default, use a clear “sound on” call to action and make sure that the point is clear without sound. General General ~ Can be used with repurposed TV ads in implementations such as Eyeblaster TV. Floating Ads + Exceptional in gaining users’ attention. «Typically maintain attention fer a short duration of time.