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Lec 15+Vision+&+Strategy

Lec 15+Vision+&+Strategy

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Published by smb_146

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Published by: smb_146 on Feb 19, 2010
Copyright:Attribution Non-commercial


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Developing a Vision andStrategy
Vision can provide motivation, sense of direction, basis for alignment of efforts and processes. Vision providesthe picture that everyone involvedcarries and recalls periodically toensure non-deviated course. Thevision needs to be supported also bya respective strategy – ways toachieve the vision.
Why Vision is Essential
Vision refers to a picture of the future withsome implicit or explicit commentary onwhy people should strive to create thefuture. In change process, a good visionserves three important purposes which are:
By clarifying the general direction forchange
It motivates people to take action in theright direction
It helps coordinate the actions of differentpeople in a remarkably fast and efficientway

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