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Mass Communication

Mass Communication

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Published by salman7797

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Published by: salman7797 on Feb 21, 2010
Copyright:Attribution Non-commercial


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Economic Influences on theEconomic Influences on theMediaMedia
Most media is privately owned operating within acapitalist system
Media as Economic entity
Who owns them?
How are they Financially supported?
Who pays the bill?
Sometimes they are provided special privileges because they provide free information flow to the public.
Continuing Search for Continuing Search for AudiencesAudiences
Audiences are linked to profits through advertising
Shifting fortunes of mediaorganizations leads tohiring and firing of  personal, softening of advertising market and ageneralized worry aboutsome media trends.
Economic trends in themedia can also haveimpact on the public.
The New Media GiantsThe New Media Giants
Time – Warner 1989
Cable & News Network 

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