OBJECTIVE OF THE SUMMER TRAINING
TOPIC : -
“Analysis of Anti Pepsi Behaviour of the RetailOutlets”
During my summer training I have worked on the topic
“Analysis of Anti Pepsi Behaviour of the Retail Outlets”
In Pepsi Co India Holding Pvt. Ltd the work of Anti Pepsi OutletSurvey was given to me . I have done this survey keeping in mind thefollowing objectiveswhich I have mentioned below
Study those outlets which are not promoting Pepsi products in thearea covered in Sales, Dehradun
To analyze the reasons of not selling Pepsi at retailers level.
To study the retailers satisfaction.
To find out the ways to enhance the sale of Pepsi.