Google Agency Product Guide

Product Description Features & Benefts Advertising Applicability

Advertising Programs

Google AdSense

A ast and easy way or website publisherso all sizes to display relevant Google ads ontheir website’s content pages. Learn more at:

http://adsense.google.com

Gives website publishers a way to monetize searchand content pages by delivering ads related to thecharacteristics o the site. Ad ormats include: text,image, ash, and click-to-play video.Google AdWords

Designed or advertisers who want to reach a qualifedaudience as efciently as possible. With GoogleAdWords you can create ads, choose keywords or youraudience, and pay only when someone clicks on them.Learn more at:

http://adwords.google.com

Connects you with new customers at the precise momentwhen they’re looking or your products/services. TheGoogle Network, through Google properties and ourAdSense content partners, reaches more than 80 percento Internet users. (Source: comScore Media Metrix, 06/06.)GoogleAudio Ads

By introducing technology advancements developed inthe Internet space, Google Audio Ads brings simplicity,efciency, and accountability to radio advertising.Using Audio Ads, your client can run their ads onhundreds o dierent radio stations, target theircustomers by demographic details, view online reports,and listen to real-time recordings o their ads as theywere played on the radio.GooglePrint Ads

Google Print Ads is a new extension o Google AdWordsthat makes it easy or your clients to run ads innewspapers across the U.S. – whether they are buyingspace in one paper or a hundred.The process is simple: your clients select the newspapers,enter a bid or available ad space, and upload their ads.Google Print Ads isn’t auction-based – instead, theysuggest the price that works with their budget. Publisherswill review their bids and either approve, decline, ornegotiate their oers. Ater your clients’ ads run, they’llsee a copy o the newspaper page where their ad waspublished, and can saely pay or the placement –all in one interace.GoogleTV Ads

An end-to-end digital system or buying, selling,measuring, and delivering television ads. With GoogleTV Ads, your clients can boost brand awareness, driveincremental web trafc and increase revenue. Learnmore at:

http://www.google.com/adwords/tvads/

Deliver better, more relevant ads to the viewersyour clients care about. Our platorm oers bettermeasurement, more accountability and greateroptimization which will enable your clients to advertisemore efciently and eectively. Using Google TV Ads,launch campaigns quickly and efciently through ourtotally automated process. It’s easy – your clients simplysend us their video ad, set their own budget and decidewhen and where they’d like their ads to air.

Google Services

Google Analytics

Free hosted web analytics service that enables websiteowners and marketers to better understand visitorbehavior. Google Analytics is ully integrated into GoogleAdWords and is available to AdWords advertisers. Thisservice is not limited to AdWords customers – anywebsite owner can use Google Analytics or ree. To learnmore about Google Analytics eatures or to sign up, go to

http://www.google.com/analytics/

.Google Analytics will help your clients better understandand inuence visitor behavior, and generate a higher ROIon marketing initiatives.Google Apps

Google Apps is a way or your clients to stay connectedand work together more eectively. Gmail, GoogleCalendar and Google Talk can be used in their owncustom domain, while Docs & Spreadsheets lets themshare fles and collaborate in real-time.It’s all hosted by Google, so there’s no hardware orsotware to install or download, and minimal setup andmaintenance. You can get up and running quickly, even iyou don’t have technical resources.Currently, no ads are being servedon Google Apps.Blogger

Blogger is a place to collect and share things that youfnd interesting – whether it’s your political commentary,a personal diary, or links to websites you want toremember. Create a personalized blog at

http://www.blogger.com/start

.Google Blogger has a range o eatures thatcan help your clients communicate more eectively tointerested parties. And, with the AdSense program, theycan even earn revenue by blogging.AdWords ads are available onBlogger sites.Google ProductSearch

Google Product Search (ormerly Froogle) applies thepower o Google’s search technology to one very specifctask: locating sellers that oer the item you want to fndand pointing you directly to the place where you canbuy it.Google Product Search connects users withsellers at the moment o sale.AdWords ads appear on GoogleProduct Search.GoogleCheckout

Google Checkout is a ast, convenient checkout processthat can bring your clients more customers and allowsthem to purchase with a single login – and they canprocess their orders and charge their credit or debitcards or ree.Using Checkout, your clients can increase sales, processsales or ree, and protect themselves rom raud.Currently, no ads are being servedon Google Checkout.Google DesktopSearch

A desktop search tool that provides a ull search overyour computer fles, emails, music, photos, web chats,and searches. Download Google Desktop Search at

http://desktop.google.com

.Google Desktop puts your client pitches, bries, andmedia plans easily within your reach – and rees yourom having to manually organize your fles, emails,and bookmarks.When searching, sponsored adsmay be shown.