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Strg Mgmt 1

Strg Mgmt 1

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Published by Manikrant Kumar

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Published by: Manikrant Kumar on Feb 22, 2010
Copyright:Attribution Non-commercial

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07/01/2010

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BUSINESS POLICY &STRATEGIC MANAGEMENT
Chapter 1Introduction to BusinessPolicy & StrategicManagement 
 A Presentationby 
 
 
Why is the study of StrategicManagement as a separatediscipline necessary ??
 
 
Learning Objectives
Highlight the historical development of strategic management and businesspolicy in the world and in India
Discuss the likely future developments inthe field of strategic management andbusiness policy
Explain the concept of strategy and itslimitations
Describe the process of strategicdecision making
Describe the strategic managementprocess

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