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Advancing Optimization

Advancing Optimization

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Published by tsietsil

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Published by: tsietsil on Feb 22, 2010
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10/19/2011

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Intelligent Optimization:
Advancing Optimization in 3G Networks to EnhanceService Quality, Network Efciency, and BusinessPerormance Through User-Centric Data Analysis
WHITE PAPER
 
Managing network complexity, accommodating greater numbers o subscribers,improving coverage to support data services (e.g. email, video, and music down-loads), keeping up to speed with ast-changing technology, and driving maximumvalue rom existing networks – all while reducing CapEX and OpEX and ensuringQuality o Service (QoS) or the network and Quality o Experience (QoE) orthe user. These are just some o the pressing business issues aced by mobileservice providers, summarized by the demand to “achieve more, or less.In response, operators are increasingly turning to advanced optimizationtechnologies. These provide a picture o the actual end-user experience to makemore accurate decisions about how to enhance, and squeeze utmost value rom,existing inrastructures. In this analysis, Mark Holdsworth, Manager BusinessDevelopment, EMEA, Motorola, reviews in greater detail the market trendsbehind the growth in demand or user-ocused end-to-end network optimization.He moves on to explain how intelligent processes devised or 2G systems arebeing refned and applied in 3G networks to: smooth the transition to UMTS900 and ensure that 3G networks are designed correctly frst time to supportthe launch o new services, to provide a high-quality user experience to driverevenues, and reduce the Total Cost o Ownership (TCO) o the network.
 
The optimization imperative
UMTS network deployments are gathering pace;at the start o 2008, there were 203 UMTSnetworks in operation across 85 countries aroundthe world with 67 more systems either in planningor deployment stages . And, service providers,whether a 2G network operator planning thelaunch o 3G systems or an operator with existing3G architecture, ace an important issue: how toprotect QoS or the network and QoE or the userwhen demand or broadband data in particular isspiraling. Revenues rom data (excluding SMS)exceeded $10bn in the rst quarter o 2007 alone.Furthermore, it’s predicted that over hal theworld’s Internet users will use their mobile phoneto access the Web by 2011 . And when estimatingthe overall market or 3G services, InormaTelecoms and Media projects that, by 2012, therewill be 1.3 billion UMTS/HSPA connections. Thechallenge or service providers is that, just asthey demand clear calls, subscribers will expectpromised data perormance rates to be achieved.3G service providers must thereore squeezeoptimum data capacity rom increasingly complex,multilayered systems. Many o our customersreport that they must achieve this goal whilebalancing other vital commercial demands– especially the expectation that eciencies inthe network and across the business must begenerated to cut TCO against a backdrop o anincreasingly competitive environment. Technologyis a fexible and innovative ally in the drive toaddress these challenges, especially when itcomes to the new intelligent processes to optimizenetworks that are discussed below.
The QoS imperative:Maintaining 2G networkperormance while deployingUMTS 900 
A critical breakthrough in the drive to enhanceoptimization is the capture oMeasurement Reports (MRs) to analyze and makeimprovements to network perormance. MRs areautomatic status updates sent rom subscriberhandsets every 480 milliseconds. The inormationprovides billions o records per collection period,providing an accurate picture o the RF landscapeand the real user experience.
3
WHITE PAPER: Intelligent Optimization
 
Optimization: Essential capabilities toexpect rom potential partners
Whatever network a service provider operates, we’ve identifeda “must-have” list o capabilities that either we believe areessential to improve network perormance or are regularly askedor by customers. These include the ability to:
• Ensure geo-location o subscriber data to accurately identiy bothoutdoor and indoor network trafc distribution and QoE so as notto over-dimension or outdoor use• Maintain and manage the GSM KPI perormance or QoS and QoEwhile de-risking the deployment o UMTS 900• Be “vendor neutral”; so that perormance improvements can beapplied across all vendors’ inrastructure• Automatically collate end-user data rom a total end-to-endnetwork view to support inormed and rapid “time toperormance” changes• Provide solutions to optimize all areas o the network especiallywhere high density challenges exist• Guarantee risk and reward: Optimization partners should beconfdent o improving networks to such an extent that they willaccept risk and rewards terms based on meeting predefned KPIsor QoS and QoE.

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