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1) All of the Following Are Accurate

1) All of the Following Are Accurate

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Published by kamran haider

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Published by: kamran haider on Feb 22, 2010
Copyright:Attribution Non-commercial


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1) All of the following are accurate descriptions of modern marketing today, exceptwhich one?A) Marketing is creation of value for customers.B) Marketing is customer satisfaction at a profit.C) Selling and advertising are synonymous with marketing.D) Marketing involves building and managing profitable customer relationships.E) None of the above statements is true.2) _____ is defined as a social and managerial process by which individuals andorganizations obtain what they need and want through value creation.A) SellingB) AdvertisingC) Barter D) MarketingE) None of the above is correct.3) _____ refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.A) Selling myopiaB) MarketingC) SellingD) Marketing myopiaE) Share of customer 4) When backed by buying power, wants become _____.A) Social needsB) DemandsC) Physical needsD) Self-esteem needsE) Exchanges5) _____ are key building blocks for developing and managing customer relationships.A) Consumer expectations and customer satisfactionB) Customer choices and product offersC) Product performance and customer value
D) Customer value and customer satisfactionE) Strategic plans
6) All of the following phrases reflect the marketing concept, except which one?A) We don’t have a Marketing Department, we have a Customer Department.B) We make it happen for you.C) We stay close to customers.D) Putting profits ahead of customer needs is critical to the health of the firm.E) Customers are important.7) An example of a(n) _____ is when a customer pays Circuit City $250 and receives atelevision set in return.A) ExchangeB) TransactionC) MarketD) SegmentE) Scam8) _____ is the set of actual and potential buyers of a product.A) A marketB) An audienceC) A groupD) A segmentE) An exchange9) Society and culture shape the basic form of human needs called _____.A) NeedsB) WantsC) DemandsD) ValueE) An exchange10) Central to any definition of marketing is _____.A) Demand managementB) TransactionsC) Customer relationshipsD) Making a saleE) Making a profitFill in the blanks with appropriate answers: (Marks: 10)1. __________________ consists of direct communications with carefully targetedindividuals, consumers to obtain an immediate response.2. An important source of information is the sales report including __________ and ________ reports.3. Evaluating the ________________ is an important process in the sales forcemanagement.4. Some companies place information and ordering machines called _______ in
stores, airports, and other location.5. _________ are certificates that give buyer a saving when they purchase specified products.6. ___________ marketing is selling through catalogs mailed to a selected list of customers or made available in stores.7. ___________________________________channels are media that carrymessages without personal contact or feed back.8. The _______________ is a method that deals in selling the company’s promotion budget at a certain percentage of current or forecasted sales.9. _____________ is a process by which the receiver assigns meaning to thesymbols encoded by the sender.10. In ___________________ sales person learns as much as possible about prospective customer before making a sales call.2. It includes laws, government agencies, and pressure groups that influence and limitvarious organizations and individuals in a given society.a) Natural environment b) Political environmentc) Societal environmentd) Cultural environment3. These are shadow of the boomers and lack obvious distinguishing characteristics.They are a very cynical group because of all the difficulties that have surroundedand impacted their group.a) Baby boomer  b) Generation-Xc) Generation-Yd) Echo boomers4. The order or sequence of component of marketing effort is:a) Control – implementation – market planning b) Market planning – control – implementationc) Implementation – control – market planningd) Marketing planning – implementation – control5. Which one of the following is a part of customer markets?a) Government markets b) Perfect competition marketsc) Fixed price marketsd) Stock markets6. No single competitive strategy is best for all companies.a) We need to make separate strategies accordingly b) We need to make separate businesses accordinglyc) We should go for downsizing

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