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2006 NAHJ Network Brownout Report

2006 NAHJ Network Brownout Report

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Published by nahjorg
The Network Brownout Report examines the ways in which Latinos and Latino-related issues are portrayed on the evening news programs of the nation’s major English-language television networks — ABC, CBS and NBC.
The Network Brownout Report examines the ways in which Latinos and Latino-related issues are portrayed on the evening news programs of the nation’s major English-language television networks — ABC, CBS and NBC.

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Published by: nahjorg on Feb 22, 2010
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09/28/2010

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NATIONAL ASSOCIATION OF HISPANIC JOURNALISTS
Network Brownout Report
THE PORTRAYAL OF LATINOS AND LATINO ISSUES ON NETWORK TELEVISION NEWS, 2005
QUANTITATIVE & QUALITATIVE ANALYSIS OF THE COVERAGE
|
BY NAHJ STAFF
|
OCTOBER 2006
|
WASHINGTON, DC
2006
 
About the Authors............................................................................................................2Acknowledgements...........................................................................................................2Foreword...........................................................................................................................3Executive Summary............................................................................................................4Introduction......................................................................................................................6FindingsPart I. Quantitative Assessments...............................................................................7Overall Number of Stories...............................................................................7Topics Covered...............................................................................................8Time Devoted to Latino Stories.......................................................................9Story Length.................................................................................................10Latino Anchors and Reporters.......................................................................10Number of Sources and Viewpoint Balance..................................................11Latino Presence in Stories.............................................................................12Unidentifiable Latinos...................................................................................13Locations......................................................................................................13Part II.Qualitative Analysis of Latino Stories.............................................................14Part III.Other Representations of Latinos in the News...............................................17Part IV.Comparison with Two Sample Weeks of News Coverage..............................17Conclusion......................................................................................................................19Methodology...................................................................................................................20Limitations.......................................................................................................................23End Notes........................................................................................................................23
2
NETWORK BROWNOUT REPORT 2006
Table of Contents
The authors and the NAHJ would like toextend a special note of gratitude to DianeAlverio, former NAHJ president, and RodCarveth who established the report'sbaseline. This study builds on the work theyconducted dating back to 1996. We extendour thanks to the Project for Excellence inJournalism for providing us with a copy oftheir code guide on the balance of views andsources variables adopted for this study.We would also like to thank Dr. FedericoSubervi, a professor at the School ofJournalism and Mass Communication atTexas State University-San Marcos. Dr.Subervi was the lead researcher and authorof this report in 2003 and 2004, and heintroduced much of the methodology thatwe continue to use in this year’s report.Finally, we would like to thank BethsaidaGeorge and Lisa Goodnight who bothassisted with the coding of data.Funding for this report was made availableby the National Association of HispanicJournalists. For more information, pleasecontact: NAHJ, 529 14th St., NW, Suite1000, Washington, DC, 20045-2001. (202)662-7145, www.nahj.org.
Daniela Montalvo
was the lead researcherand author for this year’s
Network Brownout Report 
. Montalvo is the communication andresearch coordinator for NAHJ. She receivedher master’s degree in media and publicaffairs from the George WashingtonUniversity in Washington D.C.
Joseph Torres
is NAHJ’s deputy director ofcommunication and media policy.
About the AuthorsAcknowledgements
 
The National Association of Hispanic Journalists has been studying coverage of Latinos on thenetwork evening news for the past 11 years in an effort to provide the public with a greaterunderstanding of how Latinos are portrayed.We also conduct this study because the network evening news continues to play a major rolein setting the national news agenda. We hope each year that network coverage of issuesaffecting Latinos will improve; however, we remain baffled when the results are otherwise.Despite the growing influence and presence of the nation’s Latino community, stories aboutLatinos remain woefully absent on the network news. Occasionally, as was the case this year,we see some signs of improvement. Nonetheless, when a story about Latinos periodicallymakes it on the air, the coverage is often stereotypical.Although the U.S. Latino community has grown significantly since the inception of this report,the amount of coverage devoted to Latinos does not reflect this reality. We believe the lack ofLatino journalists and managers working at the networks is the primary reason for dismalcoverage of the Latino community.Poor coverage of communities of color has real consequences for our society. We call on thenetworks to cover our community fairly because it is a question of journalistic credibility. Andwe believe the credibility of the news media will remain in question as long as the issue of faircoverage of communities of color is not addressed.Until then, NAHJ will continue to call on the networks and the U.S. news media to improve therepresentation of Latinos not only in their news coverage, but also in their newsrooms.Rafael OlmedaPresident, NAHJManny De La RosaVice President-Broadcast, NAHJ
NETWORK BROWNOUT REPORT 2006
3
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